Ocene ključnih faktora unapređenja poslovanja i marketinškog koncepta u domaćim organizacijama

Miletić, Vuk; Ćurčić, Nikola; Miletić, Slavomir

doi:10.5937/vojdelo1902289m

Cited by 2 publications

(2 citation statements)

References 3 publications

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“…When it comes to product innovations, in addition to engineering, they also require market and design knowledge, depending on the sector in which the company operates (Vujičić et al, 2021). Numerous companies in Serbia are primarily production-oriented and aware of the lack of market knowledge, while there is a small number of companies that are aware of the lack of and need for knowledge in the field of industrial design and marketing (Miletić et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Openness of companies in Serbia to creativity, new ideas and innovation

Miletić¹,

Ćurčić²,

Kostić³

2021

Anali Ekon fak Subotica

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The subject of research in this paper is the analysis of openness of companies operating in Serbia to creativity, recognition of new ideas and innovations regardless of size, time period of their operation and the level at which they operate. In conditions of strong competition innovating new categories of products/services is an imperative for the survival of the company, as the number of customers in the world who seek innovation in consumption is growing. The research was conducted based on a specially designed questionnaire on a sample of one hundred and thirty-six companies. The initial assumption is that the inadequate commitment of companies to create innovation causes poor competitiveness in both the national and international markets. The purpose of the research is to evaluate the selected characteristics-the level of openness of the company to entrepreneurship and innovation; identification of the importance of employees in the company as indicators of inventiveness and new ideas; and identifying opportunities and additional initiatives that come from outside the company and are important for the lasting survival of their business in the market. The results of the research show the openness of the company to creativity and new ideas that use the function of permanent survival of the company in the market significantly. In this research, the method of comparative statistics, the hypothetical-deductive method, the analytical-deductive and comparative method, and the historical and statistical-descriptive method were used.

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Section: Introductionmentioning

confidence: 99%

Openness of companies in Serbia to creativity, new ideas and innovation

Miletić¹,

Ćurčić²,

Kostić³

2021

Anali Ekon fak Subotica

Self Cite

View full text Add to dashboard Cite

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“…7-8]. In the concept of satisfying consumers' needs and expectations (Miletić, Ćurčić, Miletić, 2019) for a quality living, the quality of a product is its backbone. The factors that provoke buyer special satisfaction are the characteristicsquality of products/services or the process that are not expected, nor are they specified, and the product buyer/service user positively treats them when they come across them.…”

Section: Introductionmentioning

confidence: 99%

Valorization of the quality of the products made by enterprises on the market where they do business

Miletić¹,

Ćurčić²

2021

Posl ekon

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The need of different enterprises for exploring the level of the quality of their products/services is growing with the expansion of their business operations in the global environment and with the growth of their competition. The subject matter of this research study is the valorization of certain characteristics of the products with which enterprises appear on a target market, which on their part especially relate to their quality. The purpose of the exploration and valorization of the product quality level is connected with numerous business arrangements of the enterprises competing on selected markets in a particular period of time so as to achieve an expected financial result. The starting premise implies that the installed concept of the quality of a product made by an enterprise should encompass all those quality elements pertaining to the consumer/user, i.e. to achieving their satisfaction. That is even more so given the fact that all the relevant analyses and experiences of global enterprises indicate that buyer/consumer satisfaction with a quality product ultimately decides on their financial success. In the research study, the comparative statistics, hypothetical-deductive, analytical-deductive and comparative, historical and statistical-descriptive methods are used.

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Ocene ključnih faktora unapređenja poslovanja i marketinškog koncepta u domaćim organizacijama

Cited by 2 publications

References 3 publications

Openness of companies in Serbia to creativity, new ideas and innovation

Openness of companies in Serbia to creativity, new ideas and innovation

Valorization of the quality of the products made by enterprises on the market where they do business

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