Official website of a medical organization: mandatory requirements, accounting for promotion expenses

Abstract

The article is devoted to defining the role and functions performed by official websites of medical organizations. Based on the analysis of the current regulatory framework, the requirements were regulated and the list of information posted on the official website of a medical organization was described. Based on the role of a non-price competition tool, which is performed by the official website of a medical organization, modern channels for its promotion are presented. The procedure for accounting expenses for the creation and promotion of the official website of a medical organization is also considered. Examples are given for public sector organizations.