“…While scholars and practitioners alike have developed ever more complex models for conceptualizing political risk, and have theorized about the most appropriate means for managing its many forms (Jakobsen, 2010;Alon & Herbert, 2009;Keillor, Wilkinson, & Owens, 2005;Brink, 2004;Rodriguez, Uhlenbruck, & Eden, 2005;Bouchet, Clark, & Groslambert, 2003), students of IB and marketing-either at undergraduate or postgraduate-may only receive a broad overview of the political and economic environment at the beginning stages of the module if the tutor follows the framework provided by a core textbook. This is likely to be insufficient in terms of allowing students to: Downloaded by [Flinders University of South Australia] at 05:50 04 February 2015 …”