Older Adults Shopping Online:A Fad or a Trend?

Kovalenko, Andriy

doi:10.51432/978-1-8381524-8-2_5

Cited by 12 publications

(20 citation statements)

References 36 publications

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“…With increased time at home and limited options for shopping and socializing, older adults turned to the internet to meet these needs. Studies have found online shopping among older adults did indeed increase during COVID-19 [ 37 , 38 ]. Lastly, it should be noted that the present study found that increased spending was associated with more external support during the pandemic.…”

Section: Discussionmentioning

confidence: 99%

Level of Concern, Spending, and External Support Related to COVID-19: A Comparison between Working and Non-Working Older Adults

Levy

Doerr

et al. 2022

IJERPH

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This study compared levels of concern, spending, and use of external support by working status among older adults in the U.S. during the COVID-19 pandemic. It assessed whether work influences these variables related to wellness. Data from 2489 older adults from the 2020 U.S. Health and Retirement Study were analyzed using multiple linear and logistic regression. Older adults who worked had lower concerns about the pandemic (β = −0.28, p = 0.048), were less likely to increase their spending (OR = 0.74, p = 0.041), and were less likely to use external support (OR = 0.50, p < 0.001). Use of external support increased with age (OR = 1.04, p < 0.001) and increased spending (OR = 1.32, p = 0.019). Married older adults were less likely to increase spending (OR = 0.75, p = 0.007) and had lower concerns toward COVID-19 (β = −0.28, p = 0.011). Higher levels of concern were reported among women (β = 0.31, p = 0.005) and participants who had friends or family members diagnosed with COVID-19 (β = 0.51, p < 0.001). Women were more likely to use support (OR = 1.80, p < 0.001). Work appears to bolster older adult wellness outcomes.

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Section: Discussionmentioning

confidence: 99%

Level of Concern, Spending, and External Support Related to COVID-19: A Comparison between Working and Non-Working Older Adults

Levy

Doerr

et al. 2022

IJERPH

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“…Lastly, the study found a strong positive relationship between attitude and intention to use VFR technology. This adds to the existing literature on technology acceptance and older adult consumer behavior that integrates the characteristics of older adults to better predict intention to use technology (Kovalenko and Mazaheri, 2021; Wu and Song, 2021). This also encourages other researchers to further expand the existing model by examining antecedents affecting intention to use technology.…”

Section: Discussionmentioning

confidence: 99%

“…In particular, older adults, aged 60 years or older, are becoming a more important segment in developing strategies for v-commerce such as virtual fitting technology, and they have embraced online shopping at an accelerating rate following the COVID-19 outbreak (Kovalenko et al , 2021; World Health Organisation, 2023). Using virtual fitting technology has been particularly beneficial to older adult consumers as they are switching to online shopping as a way of coping with the risks brought on by the pandemic (Xue et al , 2020).…”

Section: Introductionmentioning

confidence: 99%

“…In particular, baby boomers in their 60s and 70s have strong purchasing power, and they are a vital consumer cohort in the apparel industry (Wu and Song, 2021). Previous studies have examined factors influencing older adults' adoption of new technology related to apparel shopping, such as online stores and mobile apps (Wu and Song, 2021; Kovalenko and Mazaheri, 2021), but it is not widely understood how older adults adopt VFR technology. Past studies showed that the introduction of new retail technologies may provide satisfying shopping experiences, which can contribute to an increase in the quality of life for older consumers (Pantano et al , 2022).…”

Section: Introductionmentioning

confidence: 99%

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Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic

Hwang,

Jin,

Song

et al. 2023

JFMM

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PurposeThe purpose of this paper is to examine the factors that influence older adults' intention to use virtual fitting room technology during the COVID-19 pandemic based on the extended technology acceptance model (TAM).Design/methodology/approachAn online survey was conducted with a sample of older adults from 60 to 90 years old (n = 819). A structural equation modeling was conducted to test a proposed research model.FindingsThe results revealed that older adults' behavioral intentions were positively influenced by perceived usefulness and ease of use, and fear of infection during the pandemic was significantly related to the perceived usefulness. Fit concern was not significantly related to perceived usefulness of virtual fitting room technology.OriginalityThis research extends the TAM by adding antecedents to perceived usefulness in explaining older adults' adoption of virtual fitting technology.

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“…As demonstrated by news reports from various countries, nonperishable foods have been particularly popular among consumers since the beginning of COVID-19 (Kovalenko & Mazaheri, 2021).…”

Section: Pandemic and Food Demandmentioning

confidence: 99%

Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19

Quan,

2023

Food Science & Nutrition

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Amid the pandemic, it is crucial to comprehend both people's preferred food choices and the factors influencing food consumption. This understanding not only guarantees a stable food supply but also plays a pivotal role in economic recovery during times of recession. In 2020, South Korean instant noodles experienced an unprecedented surge in exports, catapulting the nation to the forefront of the global instant noodle market. The surge in the popularity of instant noodles during the pandemic can be partly attributed to their unique characteristics. However, the South Korean film Parasite, which garnered global acclaim around the same time, prominently featured instant noodle products. This exposure led to an extraordinary increase in internet searches for Korean‐brand instant noodles. Therefore, this study utilized an interrupted time series model to investigate whether the surge in South Korean instant noodle exports was primarily a result of the 2019 coronavirus pandemic or the influence of the film. Our estimations indicate that the film's exposure effect predominantly explains the export boom of South Korean instant noodles.

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Older Adults Shopping Online:A Fad or a Trend?

Cited by 12 publications

References 36 publications

Level of Concern, Spending, and External Support Related to COVID-19: A Comparison between Working and Non-Working Older Adults

Level of Concern, Spending, and External Support Related to COVID-19: A Comparison between Working and Non-Working Older Adults

Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic

Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19

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