Older Women's Perceptions of Dairy Foods

Consumers' salient beliefs regarding dairy products in the functional food era: a qualitative study using concepts from the theory of planned behaviour

“…Beliefs relating to adverse health effects of dairy products were identified by several members of the non trial group who reported that they felt that these foods were fattening and mucous producing. The perception of dairy products as fattening throughout the control group is consistent with focus group findings by Hagy et al [ 17 ] and Eddy et al [ 18 ] and represents a challenge for nutrition professionals, particularly with current public health recommendations to consume a reduced fat diet [ 4 ]. This finding does not reflect literature in the nutrition science domain which suggests a potential weight loss effect associated with the consumption of dairy products [ 19 ].…”

Salient beliefs among Canadian adults regarding milk and cheese consumption: a qualitative study based on the theory of planned behaviour

“…A number of studies have used social cognitive theories to qualitatively explore [7][8][9][10][11] or quantitatively assess [12][13][14][15][16] determinants of consumption of milk or dairy products among women, the elderly, or the adult general population. Among these theory-based approaches, the Theory of Planned Behaviour (TPB) is among the most commonly used for identifying the psychosocial determinants of eating behaviours and their related salient beliefs [17].…”

Targeted Messages Increase Dairy Consumption in Adults: a Randomized Controlled Trial

“…Targeted messages work to influence intentions and subsequent behavioral outcomes through SCT constructs [15,16]. In the context of dairy intake, perceived outcomes associated with dairy consumption, and subsequent dairy consumption, vary greatly between different subsets of the population [17][18][19]. As such, health messages aimed at increasing dairy consumption may be more effective if they highlight the particular outcomes salient to the targeted population of interest.…”

“…For example, older women consume dairy products primarily to prevent osteoporosis and improve bone health [17], while university-aged women consume dairy primarily for reasons related to taste, cost, convenience and weight control [19]. Not surprisingly, men and women aged 30-50 years have distinct beliefs regarding dairy as compared to both older and younger female populations [18].…”