On Aspects of Internet and Mobile Marketing from Customer Perspective

Chmielarz, Witold; Zborowski, Marek; Atasever, Mesut

doi:10.1007/978-3-030-43353-6_2

Cited by 4 publications

(2 citation statements)

References 10 publications

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“…In both cases, economic criteria of assessment have a significant advantage over other types of attributes. An experiment showed specific sensitivity to the assignment of extreme preferences to the distinguished groups of attributes, compared with studies carried out a year before [58]. In the authors' opinion, this points to the fact that in the spring of 2019, the relations between different banks and their clients appeared uncertain and rapidly changing.…”

Section: Comparison Of the Results Of The Scoring Methods Without Pre...mentioning

confidence: 85%

Towards Sustainability in E-Banking Website Assessment Methods

Chmielarz

Zborowski

2020

Sustainability

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Nowadays, banking services have evolved from offline financial services to online platforms available in the form of websites and mobile applications. While multiple methods exist for evaluation of generic-purpose websites, the appraisal of banking services requires a more sophisticated approach. Multiple factors need to be taken into consideration, revolving not only around technical and usability aspects of the sites, but also considering the economic and anti-crisis factors. Moreover, due to the fact that one of the groups of people interested in banking services assessment are potential clients, which might or might not be technically and theoretically literate, a sustainable approach to banking services evaluation is needed. The main contribution of this paper is a sustainable approach balancing the evaluation accuracy with usage simplicity and computational complexity of evaluation methods. Also, a reference model for banking services evaluation is provided. In practical terms, a set of all significant commercial banking services in Poland is assessed. Last, but not least, a preliminary study of practical applicability of various evaluation methods amongst computer-literate banking clients is performed.

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Section: Comparison Of the Results Of The Scoring Methods Without Pre...mentioning

confidence: 85%

Towards Sustainability in E-Banking Website Assessment Methods

Chmielarz

Zborowski

2020

Sustainability

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“…Defining the goal and methodology of the study, selecting and justifying a research sample in the two examined countries: Poland and Türkiye; Drawing conclusions and making recommendations with a view to using HR services more effectively and supporting the development of smart industries; • A similar methodology in international comparison surveys was used to evaluate, e.g., bank web services [48], mobile marketing [49] or smartphone and mobile applications usage [50].…”

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confidence: 99%

Internet Users’ Approach to HRM Portals in the Context of Sustainable Development—A Comparative Analysis of Poland and Türkiye

2022

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The purpose of this article was to identify the characteristics of HRM (Human Resources Management) portals that can contribute to building a smart, sustainable society in two countries: Poland and Türkiye. The analyzed countries were selected due to their similar economic situation, as well as differences in terms of culture and customs and varying degrees of ICT (Information and Communications Technology) implementation in the economy. Conducting the survey at this particular moment was intended to objectivize users’ opinions on the HRM portals and their attributes that may contribute to mitigating the effects of the crisis and facilitating economic development toward the creation of a sustainable society. The survey was conducted in April 2022. It was carried out in both countries and covered a group of more than 850 respondents. The CAWI (Computer Assisted Web Interview) method was used in the survey. The differences between results were identified, and the degree of verification of the hypothesis was established and discussed in this paper. In the first stage of the study, the respondents’ environment was examined, as well as their opinions on the use of HRM portals. The second phase consisted of assessing the attributes of the most well-known HRM portals that can contribute to building a smart, sustainable industry. As a result, the finally distinguished features included the characteristics that were most important to the users of the portals and those that supported the development of HRM portals due to their innovativeness. The study fills the research gap regarding the potential impact of HRM portals and their prospective use in first restoring the economic balance of a sustainable society.

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Street Addressing System as an Essential Component in Sustainable Development and Realization of Smart City Conception

Gakh

2021

Lecture Notes in Business Information Processing

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On Aspects of Internet and Mobile Marketing from Customer Perspective

Cited by 4 publications

References 10 publications

Towards Sustainability in E-Banking Website Assessment Methods

Towards Sustainability in E-Banking Website Assessment Methods

Internet Users’ Approach to HRM Portals in the Context of Sustainable Development—A Comparative Analysis of Poland and Türkiye

Street Addressing System as an Essential Component in Sustainable Development and Realization of Smart City Conception

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