In Garrison Keillor's fictional Minnesota town of Lake Wobegon, 'all the women are strong, all the men are goodlooking and all the children are above average'. Keillor, whose endearing and often hilarious radio show on the inhabitants of Lake Wobegon, The Prairie Companion, ran for 42 years, is an astute observer of the human condition. The Lake Wobegon effect even entered the Lexicon in 1988, when US physician John Jacob Cannell observed that all 50 US states reported elementary school results above the national average. Research shows that most humans rate themselves superior than others in intelligence, ambition, friendliness and, ironically, in modesty. 1,2 This has been referred to in psychology as either the 'self-enhancement' effect or the 'superiority illusion'. Depressed