Using the type II seesaw approach and properties of discrete flavor symmetry group representations, we build a supersymmetric A 4 × A 3 neutrino model with θ 13 = 0.After describing the basis of this model-which is beyond the minimal supersymmetric Standard Model-with a superfield spectrum containing flavons in A 4 × A 3 representations, we first generate the tribimaximal neutrino mixing which is known to be in agreement with the mixing angles θ 12 and θ 23 . Then, we give the scalar potential of the theory where the A 3 discrete subsymmetry is used to avoid the so-called sequestering problem. We next study the deviation from the tribimaximal mixing matrix which is produced by perturbing the neutrino mass matrix with a nontrivial A 4 singlet. Normal and inverted mass hierarchies are discussed numerically. We also study the breaking of A 4 down to Z 3 in the charged lepton sector, and use the branching ratio of the decay τ → µµe-which is allowed by the residual symmetry Z 3 -to get estimations on the mass of one of the flavons and the cutoff scale Λ of the model.