For a more comprehensive and clear understanding of the historical development and current status of big data information technology in higher education, as well as a more precise judgment of future development directions, this paper conducts bibliometric and visualization analyses of research on big data informationization in higher education from 2013 to 2023 using VOSviewer and CiteSpace software. Combining the strengths of VOSviewer and CiteSpace in quantitative analysis, the paper generates visualizations such as author analysis tables, journal analysis tables, and keyword network visualization graphs. These analyses serve as a foundational reference for future researchers in this field.