Abstract:This paper provides an overview of recent steel market developments considering also the global steel oversupply as well as the installed and planned capacity as recessions in some emerging economies. Especially the enormous Chinese investments combined with their actually decreasing demand are a major reason for the deterioration on the steel market. The general steel demand also declines due to slow growth or even reductions in technology fields like ship building, thermal power plants, infrastructural needs, or even the automotive industry. Nevertheless, environmental and energy-efficient production routes are of primary interest, partly handled by thin strip production processes. TMCP (thermo-mechanical controlled processing) remains a main research field for many applications. Increased demands are expected regarding enhanced strength for light-weight design, improved toughness to ensure safety in case of earthquakes and fires, or improved formability to overcome geometrical limits. New steel grades like bainitic steels, nanocrystalline materials, TWIP-steel or grain-oriented electrical sheet metals have led to advanced quality criteria also for rolling plants. Furthermore, steel has to stay competitive against lightweight metals, CFK, and plastics. Some examples of recent innovative processing optimizations are described requiring not only process monitoring but also model-based simulation and real-time online control. Finally, the article states that new holistic strategies are necessary to overcome future challenges.