The present study deals with fundamental investigations on the effect of light energy and intensity on the photocatalytic reduction of CO2 on TiO2 P25 under high purity continuous flow conditions. In accordance with previous works, gas chromatographic (GC) online detection identified CH4 as the main product of photocatalytic CO2 reduction. It was found that the product formation is dependent on the light intensity, which verifies that CH4 is formed in a photon induced process on TiO2. A variation of the light intensity revealed that charge carrier recombination is more strongly enhanced compared to the charge transfer reaction to adsorbed species. On these grounds, the rate of CH4 formation increases only by the square root of the light intensity. Furthermore, product formation is predominantly a UV photon driven process. A further part of this study investigated the effect of H2O on the CH4 formation. The photocatalytic removal of carbon‐containing species and the CO2 reduction can already proceed with traces of adsorbed H2O, whereas a continuous flow of gaseous H2O results in an inhibition of product formation. Based on our study, we can identify highly promising routes for photocatalyst improvement.