We describe small dominating sets of the incidence graphs of finite projective planes by establishing a stability result which shows that dominating sets are strongly related to blocking and covering sets. Our main result states that if a dominating set in a projective plane of order q > 81 is smaller than 2q + 2⌊ √ q⌋ + 2 (i.e., twice the size of a Baer subplane), then it contains either all but possibly one points of a line or all but possibly one lines through a point. Furthermore, we completely characterize dominating sets of size at most 2q + √ q + 1. In Desarguesian planes, we could rely on strong stability results on blocking sets to show that if a dominating set is sufficiently smaller than 3q, then it consists of the union of a blocking set and a covering set apart from a few points and lines.