The present paper focuses on the location choices of population and employment in Swedish municipalities from 1994 to 2004. Since firm and household location choices exert an apparent influence on municipality population and employment growth, we investigate the impact of various attributes, such as, differences in public revenue and spending patterns between municipalities, amenities, accessibility to jobs, quality of the labour pool, as well as concentration of commercial, private and public services, etc. To analyze the impact of the various attributes and the interdependence between population and employment change, we use a model of the Carlino-Mills type.JEL Classification R11 · R23 · R30 · H72 · H73