“…So far, research on agritourism has mainly focused on demand and supply analyzed as separate components. According to Santeramo and Barbieri (), further research is needed to investigate the characteristics of demand while controlling for different types of settings, motivations, and tourism flows (e.g., local and international tourists). So far, only a few studies have analyzed the demand characteristics of agritourism (e.g., Carpio, Wohlgenant, & Boonsaeng, ; Gao, Barbieri, & Valdivia, ; Melstrom & Murphy, ; Ohe & Ciani, ; Santeramo & Morelli, , Santeramo, ; Santeramo & Morelli, ), whereas the majority of the studies have focused on the supply side, and in particular on the characteristics of agritourism firms (Ammirato & Felicetti, , ; Barbieri, ; Barbieri, Mahoney, & Butler, ), motivations of providers (Barbieri, ; LaPan & Barbieri, ), and agritourism performance (Barbieri & Mshenga, ; Mastronardi, Giaccio, Giannelli, & Scardera, ; Pulina, Dettori, & Paba, ).…”