On the edge of glory (…or catastrophe): regulation, transparency and party democracy in data-driven campaigning in Québec

Montigny, Éric; Dubois, Philippe R.; Giasson, Thierry

doi:10.14763/2019.4.1441

Cited by 8 publications

(7 citation statements)

References 11 publications

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“…Regardless of where they stand in their normative judgements, most researchers so far have agreed that data-driven campaigning does not unfold in the same way in different countries but is strongly determined by pre-existing legal regulations, political norms, and institutional set-ups (Anstead, 2017(Anstead, , 2018Bennett & Lyon, 2019). Countries with laxer data protection laws, such as the US, Canada, or Australia (Kefford et al, 2022;Montigny et al, 2019), make much heavier use of data-driven campaigning, as compared to countries with stronger data-protection regulations, such as Germany, for example (Kruschinski & Haller, 2017). Also, in the UK, legal constraints and the low availability of useful voters' data have been pointed out by different political parties as important obstacles to data-driven campaigning (Anstead, 2017).…”

Section: Grounding Data-driven Campaigning: Dangers Myths and The Rol...mentioning

confidence: 99%

“…Data-driven campaigning has been the focus of public and academic attention already since the 2008 Obama campaign and even earlier (Stromer-Galley, 2019). Most existing research so far, however, has focused on election campaigns (Anstead, 2017;Bennett & Lyon, 2019;Chadwick & Stromer-Galley, 2016;Howard, 2005;Kefford et al, 2022;Montigny et al, 2019;Stromer-Galley, 2019), while referendum campaigns have been generally overlooked (see Udris & Eisenegger, 2023). Probably the one big exception from this common trend has been the highly prominent 2016 Brexit referendum campaign on whether the UK should leave the European Union.…”

Section: Introductionmentioning

confidence: 99%

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Beyond Brexit? Public Participation in Decision-Making on Campaign Data During and After Referendum Campaigns

Rone

2023

MaC

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While the Brexit referendum campaign has been extensively researched, media, regulatory bodies, and academics have often talked at cross-purposes. A strong focus on Cambridge Analytica’s role in the 2016 referendum, despite official investigations concluding the company had only limited involvement in the campaign, has distracted attention from more mundane but highly controversial data practices, including selling voters’ data to third parties or re-using campaign data without consent from data subjects. This empirical case study of data-driven referendum campaigning around Brexit raises two broader theoretical questions: First, moving beyond the current focus on transparency and accountability, can public participation in the ownership and management of campaign data address some of the problematic data practices outlined? Second, most academic literature on data-driven campaigning, in general, and referendum campaigns, in particular, has often overlooked the key question of what happens with campaigning data once campaigns are over. What legal safeguards or mechanisms of accountability and participation are there to guarantee consent when it comes to further re-use of people’s data gathered during campaigns? Ultimately, the article raises the question of who should have a say in how “people’s data” is used in referendum campaigns and afterwards and makes a case for democratising such decisions.

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Section: Grounding Data-driven Campaigning: Dangers Myths and The Rol...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Beyond Brexit? Public Participation in Decision-Making on Campaign Data During and After Referendum Campaigns

Rone

2023

MaC

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“…However, our contribution adds to the nascent literature which is more concerned with the consequences of DDC. Recent years have seen an increase in scholars noting that the various practices associated with this new brand of electioneering could pose serious threats to both the rights of voters and to the health of democracy itself (Kruschinski and Haller, 2017;Borgesius et al, 2018;Bennett and Lyon, 2019;Montigny et al, 2019;Guess et al, 2020). The Cambridge Analytica scandal in 2016 (Robinson, 2018), and subsequent public attention in particular highlighted a varied set of potential harms associated with DDC.…”

Section: Data-driven Campaigning: the Case For Regulatory Interventionmentioning

confidence: 99%

The regulatory ecosystem of data driven campaigning in the UK

Barclay,

Gibson,

Dommett

2023

Front. Polit. Sci.

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Political campaigns are increasingly described as data-driven, as parties collect and analyse large quantities of voter data to target their campaign messages in ever more granular ways, particularly online. These practices have increasingly been facing calls for greater regulation due to the range of harms they are seen to pose for citizens and democracy more generally. Such harms include the intrusions on voter privacy, reduced transparency in how messages are constructed and targeted at voters and exposure to increasingly divisive and polarizing political content. Given that data-driven campaigning (DDC) encompasses a range of different practices that are likely to fall under the remit of multiple agencies, it is not evident how suitable current regulatory frameworks are for addressing the harms associated with the growth of DDC. This paper takes a first step toward addressing that question by mapping an emergent regulatory “ecosystem” for DDC in the particular case of the UK. Specifically, we collect and analyse interview data from a range of regulators working directly or indirectly in the election campaigns and communication arena. Our analysis shows that while privacy violations associated with DDC are seen by regulators to be largely well covered by current legislation, other potential harms are given lesser to no priority. These gaps appear to be due to regulators lacking either the powers or the incentives to intervene.

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“…12 Le scandale de Cambridge Analytica peut être considéré comme un point tournant en ce qui a trait à la couverture médiatique sur l'utilisation des données personnelles en politique. Suite à ces évènements, les journalistes québécois ont commencé à questionner activement les partis politiques sur leurs pratiques en la matière (voir Montigny et al, 2019). 13 Tableau tiré du mémoire de Martel (2019 : 31).…”

Section: Notesunclassified

Élection 2018 : Une nouvelle étape dans la pratique du marketing politique au Québec

Martel

Duchetto

2022

Can J Pol Sci

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RésuméCet article fait état des pratiques marketing de quatre partis politiques (Coalition avenir Québec, Parti libéral du Québec, Parti québécois, Québec solidaire) en vue de l’élection générale québécoise de 2018. La couverture médiatique sur la pratique du marketing politique au Québec laissait présager une adoption plus marquée de l'approche marketing en 2018, notamment grâce à une utilisation soutenue des données numériques. Pour vérifier cette hypothèse, des entrevues semi-dirigées ont été menées auprès du personnel de campagne de ces formations. Nos résultats stipulent que la planification électorale se fait bel et bien dans un esprit de marketing politique. Les partis pratiquent toutefois un marketing partiel : ils mobilisent principalement l'intelligence de marché à des fins tactiques. Le numérique entraîne un raffinement de cette approche publicitaire. Finalement, l'application du concept de data-driven campaign n'est pas encore pleinement intégrée au Québec.

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On the edge of glory (…or catastrophe): regulation, transparency and party democracy in data-driven campaigning in Québec

Cited by 8 publications

References 11 publications

Beyond Brexit? Public Participation in Decision-Making on Campaign Data During and After Referendum Campaigns

Beyond Brexit? Public Participation in Decision-Making on Campaign Data During and After Referendum Campaigns

The regulatory ecosystem of data driven campaigning in the UK

Élection 2018 : Une nouvelle étape dans la pratique du marketing politique au Québec

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