On the monetary impact of fashion design piracy

Appel, Gil; Libai, Barak; Muller, Eitan

doi:10.1016/j.ijresmar.2018.08.003

Cited by 12 publications

(4 citation statements)

References 33 publications

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“…The insignificant relationship between product image and purchase intention might be due to the knockoff products that have the same feature and design with the fast-fashion design, even with better quality and affordable price (Chaykowsky, 2012). Low cost of knockoff product has attracted much attention in the various industry, especially the fast fashion industry (Appel, Libai, Muller, 2018). As fast fashion design change and launch new designs quickly, customer's counterfeiting behaviour in the fast fashion product influenced (Miller, 2013).…”

Section: Discussionmentioning

confidence: 99%

Green Is the New Black: The Role of Green Marketing Awareness and Perceived Innovation in the Fast Fashion Industry

Tulangow

Kusumawardani

2020

ICFBE

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The purpose-driven strategy has become one of the tactics used by companies as a competitive advantage to attract the market. The growing interest of sustainability and ecofriendly products can be seen among the younger consumer's behaviour, which indicated the increase of their awareness of the recent phenomena. The current study examined the effect of green marketing awareness and perceived innovation on customer's purchase intention by considering the corporate image, product image, and purchase intention as the mediator in the fast fashion industry. The quantitative research method was performed with structural equation modelling (PLS-SEM) technique to examine the proposed hypothesis. A total of 307 valid responses were collected from the greater Jakarta area and tested using Smart PLS version 3. This study found that the determinants of purchase intention are social responsibility and corporate reputation. Moreover, both green marketing awareness and perceived innovation influenced corporate reputation, product image, and social responsibility. However, the product image does not influence the customer to purchase intention. The findings indicated that the customer purchase intention affected significantly by awareness of company's marketing through the social responsibility done by the company. This study provides practical implications for business to create a green marketing approach as the strategic action. Keywords: Green Marketing Awareness, Perceived Innovation, Social Responsibility, Product Image, Corporate Reputation, Purchase Intention

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Section: Discussionmentioning

confidence: 99%

Green Is the New Black: The Role of Green Marketing Awareness and Perceived Innovation in the Fast Fashion Industry

Tulangow

Kusumawardani

2020

ICFBE

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“…Of the few studies that examine the market response to copycats, the most related is that of Appel, Libai, and Muller (2018), which examines three monetary impacts (acceleration, substitution, and overexposure) of knockoff designs on the original fashion design. Whereas Appel, Libai, and Muller use simulation analysis to examine each of the three predefined mechanisms, we directly model consumer choices and discover and disentangle fashion copycats’ effects from the choice data.…”

Section: Literature Reviewmentioning

confidence: 99%

How Do Fast-Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media

Shi¹,

Liu²,

Lee³

et al. 2023

Journal of Marketing Research

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The erosion of high-end fashion brands by fast fashion copycats (e.g., Zara, H&M) has stirred controversies and unceasing legal attempts to copyright fashion designs. Despite the purported negative impact of copycats, the effect of fashion copycats on high-end brands remains empirically unclear. Research on this topic has been impeded by the absence of a modeling framework to quantify fashion and by the lack of consumer-level data on fashion choices. We collect data on the posting behaviors of consumers on a fashion-specific social media platform and develop a dynamic structural model with deep learning image analytics to characterize consumers’ choices of brands and styles. Results suggest that fast fashion copycats can both harm high-end brands (a cannibalization effect) and help high-end brands (a market expansion effect). We also identify both static and dynamic mechanisms that contribute to the market expansion effect: The affordability of mixing copycats with high-end brands boosts the number of high-end items featured in posts by financially-constrained consumers (a static mechanism). Also, good styles from copycats enable users to build their popularity on social media over time, which may increase the user’s valuation of high-end brands and reduce the user’s future costs via sponsorship opportunities (dynamic mechanisms). Our results could inform policymakers about the potential consequences of prohibiting fashion copycats.

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“…At present, the mean filtering algorithm and the median filtering algorithm are the two most common filtering algorithms in the image filtering field, and they can have various filtering characteristics for various types of noise. The image is always contaminated by noise, and noise can appear in the process of acquiring the image, even in the propagation stage of the image, or in the reproduction stage of the image [17]. In image processing, eliminating noise in the image is the most critical task [18].…”

Section: Digital Image Filteringmentioning

confidence: 99%

Design of Knitted Garment Design Model Based on Mathematical Image Theory

2022

Journal of Sensors

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Iconology is an approach used by Western art theorists and art history researchers to explain plastic art and even relative to other various plastic art activities. This article is aimed at researching and discussing the design of knitted garment design model based on mathematical image theory. This article first discusses the application of digital image processing in the field of knitted clothing; digital image processing technology has a wide range of applications in the field of knitted clothing, including four aspects of fiber, yarn, fabric, and clothing, and proposes digital image filtering technology and digital image fuzzy filtering algorithm and then researches and analyzes the drape performance of knitted fabrics. Fabric drape is an important performance that reflects the beauty of the appearance of the fabric. The design of knitted garments is discussed based on mathematical imagery, and finally, the pressure performance of knitted garments is tested and analyzed. The experimental results in this paper show that the data correlation of the clothing pressure measured in different situations of the upper body is 0.87328, 0.779832, and 0.780213, respectively, under the plain weave, rib, and mesh fabric clothing fabrics. It shows that under the pressure of this degree of knitted clothing, it is in line with the needs of human healthy growth, because a certain degree of clothing pressure can maintain human physical and mental health and improve the quality of life.

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On the monetary impact of fashion design piracy

Cited by 12 publications

References 33 publications

Green Is the New Black: The Role of Green Marketing Awareness and Perceived Innovation in the Fast Fashion Industry

Green Is the New Black: The Role of Green Marketing Awareness and Perceived Innovation in the Fast Fashion Industry

How Do Fast-Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media

Design of Knitted Garment Design Model Based on Mathematical Image Theory

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