“…Similar to other land-based farmers, feed will be substituted for other feeds if prices increase and quality is not compromised FIGURE 4 | Cross validation where half of the reported prices were removed to estimate the remaining half of the reported prices for DHC (direct human consumption) and FMFO/Other (fishmeal, fish oil and other uses) based on country, taxa, or at random. (Asche and Bjorndal, 1999;Asche and Tveterås, 2004). Soymeal, a close substitute for fishmeal in terms of crude protein, formerly prevented large changes in price for fishmeal despite the increase in demand (Asche and Tveterås, 2004;Asche et al, 2013).…”