Inspired by recent debates in material religion, and using the example of the central Indian city of Bhopal, this article characterizes an informal Hindu religious geography that flourishes in the interstices of India’s planned urbanity. The small wayside shrines that dot Indian cities usually arise spontaneously, created by believers who discern divine manifestations and begin to worship these. Traces of ritual activities animate others to follow suit and express their devotion, thus reinforcing the sites’ sacredness. The daily repetition of myriad minor ritual gestures maintains a dynamic religious geography, which in a recursive mode ties together devotees in an anonymous ritual community, whose members share a visual language and are inclined to take seriously the desire of deities to live among humans. With a focus on minor religion, and by concentrating on the social life of a cosmos of informal shrines, the text highlights a less-studied dimension of urban religion. It draws attention to the cumulative effect of lived practices and human–material entanglements, and complements discussions that frequently engage with omnipresent politics of formalization as well as competition of communities for attention and recognition in multireligious spaces.