A conditioned response to a stimulus can be transferred to an associated stimulus, as seen in sensory preconditioning. In this research paper, we aimed to explore this phenomenon using a stimulus–response contingency learning paradigm using voluntary actions as responses. We conducted two preregistered experiments that explored whether a learned response can be indirectly activated by a stimulus (S1) that was never directly paired with the response itself. Importantly, S1 was previously associated with another stimulus (S2) that was then directly and contingently paired with a response (S2-R contingency). In Experiment 1a, an indirect activation of acquired stimulus–response contingencies was present for audiovisual stimulus pairs wherein the stimulus association resembled a vocabulary learning setup. This result was replicated in Experiment 1b. Additionally, we found that the effect is moderated by having conscious awareness of the S1–S2 association and the S2-R contingency. By demonstrating indirect activation effects for voluntary actions, our findings show that principles of Pavlovian conditioning like sensory preconditioning also apply to contingency learning of stimulus–response relations for operant behavior.