Online Advertising for Cancer Prevention: Google Ads and Tanning Beds

Serrano, Wilmarie Cidre; Chren, Mary‐Margaret; Resneck, Jack S.; Aji, N; Pagoto, Sherry L.; Linos, Eleni

doi:10.1001/jamadermatol.2015.3998

Cited by 27 publications

(23 citation statements)

References 2 publications

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“…In summary, Google Trends data can act as a helpful and sensitive tool for evaluating epidemiologic processes and assessing the influence of health campaigns as already shown in previous studies (20). However, when the possibilities of accessing data are limited, this method can act as a first surrogate marker for public interests and can provide valuable clues on healthrelated behaviors.…”

Section: Resultsmentioning

confidence: 78%

The tanning habits and interest in sunscreen of Google users: what happened in 12 years?

Kirchberger¹,

Heppt

Eigentler

et al. 2017

Photoderm Photoimm Photomed

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Section: Resultsmentioning

confidence: 78%

The tanning habits and interest in sunscreen of Google users: what happened in 12 years?

Kirchberger¹,

Heppt

Eigentler

et al. 2017

Photoderm Photoimm Photomed

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“…timing, given online searches for indoor tanning are most frequent between February and May 41 suggesting online campaigns may be best implemented during this time frame for maximum exposure; and…”

Section: Social Media and Cancer Preventionmentioning

confidence: 99%

Teens, Tweets, and Tanning Beds: Rethinking the Use of Social Media for Skin Cancer Prevention

Falzone

Brindis²,

Chren

et al. 2017

American Journal of Preventive Medicine

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The incidence of skin cancer is rising in the U.S., and melanoma, the deadliest form, is increasing disproportionately among young white women. Indoor tanning is a modifiable risk factor for all skin cancers and continues to be used at the highest rates in young white women. Adolescents and young adults report personal appearance–based reasons for using indoor tanning. Previous research has explored the influences on tanning bed use, including individual factors as well as relationships with peers, family, schools, media influences, legislation, and societal beauty norms. Adolescents and young adults also have high rates of social media usage, and research is emerging on how best to utilize these platforms for prevention. Social media has the potential to be a cost-effective way to reach large numbers of young people and target messages at characteristics of specific audiences. Recent prevention efforts have shown that comprehensive prevention campaigns that include technology and social media are promising in reducing rates of indoor tanning among young adults. This review examines the literature on psychosocial influences on indoor tanning among adolescents and young adults, and highlights ways in which technology and social media can be used for prevention efforts.

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“…These platforms provide away to introduce messages precisely when teens are, for example, searching for a tanning salon. 14 Technology that targets health messages can get the right message to the right person at the right time. Refining messages that can shift social norms about tanning in general and studying whether these can actually change behaviors remain priorities.…”

Section: Preventability Of Skin Cancermentioning

confidence: 99%