Online digital media in supporting product sales

Abstract

The phenomenon of online shopping is currently trending in the community, one of the supporting aspects because the convenience offered by online sellers can increase the enthusiasm of people to buy products. Business women follow this trend by using online digital media to support product sales. This study aims to analyze the use of online digital media including the most effective websites, Facebook and Instagram in increasing sales. Research informants were Indonesian Women Entrepreneurs Association (IWAPI) of West Java. Qualitative methods are used with a case study approach. Data collection is done by observation, interviews, and literature. The research findings found women entrepreneurs using websites, Facebook, and Instagram to market and support product sales. Among the three media, Instagram is the most used and most effective media in increasing sales. The benefits of using media are to inform and remind potential consumers and consumers of the products offered, in the form of photos and videos. The media support transactions with potential customers through the WhatsApp facility. The inhibiting factors for the use of media include women entrepreneurs who cannot fulfill the wishes of prospective consumers of product information quickly.

Use of WhatsApp Application on Fruit Marketing Communication

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