Online Shop as an interactive media information society based on search engine optimization (SEO)

Husain, Tsalis Kurniawan; Sani, Asrul; Ardhiansyah, Maulana; Wiliani, Ninuk

doi:10.14445/22312803/ijctt-v68i3p110

Cited by 13 publications

(3 citation statements)

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“…Simple and well-defined product description was difficult to obtain during the pandemic since many SMEs had newly created their online presence, which hampered the search engine and consumers were left aggrieved (Kundu, 2021;Mofokeng, 2021). SMEs that created an online presence during the Covid-19 pandemic, also struggled with the transparency of the products on their website (Husain et al, 2020). In 2020, consumers were forced to shop online (Pentz et al, 2020;Mofokeng, 2021), which exposed all the flaws businesses had with conducting business via e-commerce, which resulted in frustrated, unhappy, and dissatisfied consumers (Raval & Bhatt, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

A Qualitative Exploration of the Marketing Challenges Faced by Small and Medium Enterprises in Gauteng, South Africa During COVID-19

Ramsern,

Govender

2023

J. Professional Business Review

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Purpose: The aim of this study is to examine how the resurgence of e-commerce in South Africa during the Covid-19 pandemic impacted SMEs using e-commerce resources, and to devise strategies to assist SMEs to become more agile, resilient and better able to cope with disruptions. Theoretical framework: The coronavirus pandemic highlighted the need to investigate the challenges experienced with e-commerce by SMEs in South Africa since the pandemic disrupted business through the restriction of movement of people which accelerated the use of online shopping. The e-commerce resources and dynamic capabilities of SMEs were analysed to explore the impact they have on the growth of e-commerce. Methodology: Purposive sampling was used to identify 13 participants (SME owners/managers) for a qualitative study conducted using semi-structured interviews to gain an in-depth understanding of the challenges which impacted their business and marketing model. Thematic analysis was used to analyse the transcripts from the interviews and identify any patterns. Findings: It was ascertained that the pandemic stimulated the growth of e-commerce among SMEs that invested in unique resources and capabilities. However, those businesses that had not invested in on-line marketing resources were negatively affected and some have had to close. Practical implications: The practical implication of this research relates to how SMEs could (should) smartly digitise their business model and migrate to e-commerce more effectively and efficiently. Value: This study may assist SMEs to make more informed decisions when using e-commerce platforms. The findings may also contribute to preparing South African SMEs to adapt more easily, should a similar disruption occur in the future.

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Section: Literature Reviewmentioning

confidence: 99%

A Qualitative Exploration of the Marketing Challenges Faced by Small and Medium Enterprises in Gauteng, South Africa During COVID-19

Ramsern,

Govender

2023

J. Professional Business Review

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“…Dalam konteks perbankan, persaingan produk mobile banking tidak hanya dapat dilihat dari sesama bank, hal ini dapat dilihat persaingan tersebut dapat dilihat dari aplikasi lainnya yang kini sangat di nikmati oleh Generasi Millenial seperti transaksi e-Wallet merupakan sebuah aplikasi atau fitur yang dikembangkan untuk memudahkan pengguna dalam melakukan pembayaran. Berdasarkan data rilis laporan Marketeers dan Snapchat pada survei belanja online di Indonesia pada kuartal 2018 menunjukkan frekuensi pembayaran online oleh konsumen adalah 27 persen, dengan 69 persen menggunakan metode pembayaran dengan transfer bank (Husain, Sani, Ardhiansyah, & Wiliani, 2020). Di tahun 2019 berdasarkan data iPrice dan App Annie untuk penggunaan aplikasi finansial sebanyak 1,67 Miliar meningkat hingga 2,83 Miliar per Juni 2020.…”

Section: Pendahuluanunclassified

Analisis Strategi Citra Merek Dalam Meningkatkan Kepuasan Pelanggan Octo Mobile

2021

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The purpose of this study was to determine the effect of promotion, service quality, and innovation directly or indirectly on Brand Image, as well as the effect of all these variables on OCTO Mobile customer satisfaction. The research sample was 385 respondents who were CIMB Niaga customers. The sampling technique was purposive sampling—data collection using a questionnaire and FGD. The data analysis technique used Structural Equation Modeling (SEM) analysis which aided with SmartPLS software. The study results prove that the variables of service quality and innovation have a significant effect on brand image and brand image has no significant effect on customer satisfaction. However, the promotion variable does not have a significant effect on brand image. Promotion variables, service quality, and innovation significantly affect customer satisfaction, while the brand image variable has no significant effect on customer satisfaction. The results also show the customer satisfaction strategy plan by referring to the strategies from the analysis that has been done, and the right strategy is selected, namely product development.

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“…It should be noted that many factors affect Google SEO, such as compliance with W3C standards [6], use of secure sockets layer (SSL) certificate [7], the number of backlinks (Zhang and Cabage, 2016) and the average visits duration of users (Narwal and Chauhan, 2018). There is a direct relationship between the number of website visitors and their SEO score (Husain et al , 2020). Therefore, the number of clicks or visits of users is one of the components affecting SEO.…”

Section: Introductionmentioning

confidence: 99%

Google SEO score and accessibility rank on the American University Libraries’ websites: one comparative analysis

Tavosi

Naghshineh

2022

IDD

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Purpose This study aims to present a comparative study of university library websites (in the USA) from the standpoint of “Google SEO” and “Accessibility”. Furthermore, correlation analysis between these two done. Design/methodology/approach By opting for a webometric approach, the present study analyzed university library websites in the USA. The Lighthouse add-on for the Google Chrome browser has been used as a data collection tool, by writing and implementing a computer program in Bash language automatically (May 2020). Data analysis tools used were “Libre-Office-Calc”, “SPSS22” and “Excel”. Findings In all 81 university library websites in the USA, Google search engine optimization (SEO) scores have been observed the amount higher than 60 (Total Score = 100). The accessibility rank obtained lay between 0.56 and 1 (Total Score = 1). A weak correlation relationship between “SEO score” and “accessibility rank” (P-value = 0.02, Spearman Correlation Coefficient = 0.345) was observed. This weak relationship can be explained due to the impact of several components affecting Google’s SEO score, one of them being having a high “accessibility rank”. Practical implications Given the increasing automation of library processes, SEO tools can help libraries in achieving their digital marketing goals. Originality/value Accurate measurement of the Google SEO score and accessibility rank for the university library websites (in the USA) were obtained by Lighthouse add-on for Google Chrome browser. Moreover, data extraction by the implementation of one program computer without the direct observation of human resources is the innovation of this study.

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Online Shop as an interactive media information society based on search engine optimization (SEO)

Cited by 13 publications

References 1 publication

A Qualitative Exploration of the Marketing Challenges Faced by Small and Medium Enterprises in Gauteng, South Africa During COVID-19

A Qualitative Exploration of the Marketing Challenges Faced by Small and Medium Enterprises in Gauteng, South Africa During COVID-19

Analisis Strategi Citra Merek Dalam Meningkatkan Kepuasan Pelanggan Octo Mobile

Google SEO score and accessibility rank on the American University Libraries’ websites: one comparative analysis

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