Online shopping portals: an option for traditional retailers?

Abstract

Purpose -The purpose of the paper is to examine the benefits delivered to traditional retailers from using shopping portals as their entry mechanism to the online trading environment. The paper also aims to highlight the possible drawbacks inherent in such an approach. Design/methodology/approach -A case study approach was used with an online portal, combining documentary analysis and semi-structured interviews, using a team-based interviewing approach. This facilitated the development of a multi-layered picture of the organisation. Findings -Using a shopping portal delivers several benefits to traditional retailers in terms of marketing synergies, site traffic generation, access to web site management and fulfilment services, and the ability to offer customers a multi-channel retailing experience. Drawbacks may include partner interdependence and turnover, restricted organisational learning and restricted delivery capabilities. Practical implications -Highlighting the benefits and drawbacks of shopping portals generates guidelines that traditional retailers can consider to help them decide whether such portals are the right choice for their individual firm or not. Originality/value -This paper expands the literature on the phenomenon of the online portal by demonstrating its potential as a mechanism for traditional retailers to engage in electronic retailing.

Economic Demand Formation Motives in Online-Shopping

“…The discussed material and findings from the previous research have shown that most authors have studied the phenomenon of the online shopping from the perspective of marketing (Parsons, 2002;Rowley, 2000;Monsuwe et al, 2004;Al-Debei et al 2015). Some of them discussed this phenomenon with a purpose to find general features that may lead to the improvement of the information technologies used for shop development (Yu et al, 2007;Kaufman et al, 2005). The economic aspects of the shopping experience have been studied more rarely by comparing to the mentioned ones, and the economic motives that may explain the shopping behaviours have not been studied with a purpose to classify them at all.…”

An exploratory study on e-tailing in United Arab Emirates

“…Ahead of television or catalogue shopping, Internet shopping, otherwise known as e-tailing or eshopping, represents the most rapidly emerging form of non-store retailing today (Kennedy and Coughlan, 2006). Current advancements and innovations within the field of non-store retailing have drastically escalated the pressures of competition endured by many traditional, store retailers (Kennedy and Coughlan, 2006). Pure e-tailers (e.g.…”

Verslo modeliai prekybos įmonėse

“…Toliau nurodomi svarbiausi jų: (7) verslo modelis, apimantis procesus interneto svetainėje ir parduotuvėje (angl. bricks and clicks business model) (parduotuvių tinklas leidžia vartotojui užsakyti prekes internete, tačiau savo užsakymą jis atsiima vietinėje parduotuvėje) (Kennedy et al, 2006); (8) elektroninės parduotuvės verslo modelis (angl. e-shop business model) (elektroninė parduotuvė -tai išplėstas prekių ir paslaugų pateikimas internete.…”

“…direct sales model) (kai prekės rodomos ir parduodamos prekių vartotojams bei tiesiogiai asmeniškai pristatomos) (Smith, 2006); (14) prekybos televizijoje verslo modelis (angl. TV shopping business model) (pardavėjas rodo prekes per televiziją, sudaro sandorį su pirkėju nacionalinėje rinkoje, o jį sudarius, pristato prekes nurodytu adresu) (Kennedy et al, 2006). Remiantis US Census Bureau (2009) duomenimis, atskleista, kad 2,2 % visų JAV mažmeninės prekybos įmonių pardavimų sudaro pardavimai, kai taikomi šioje kategorijoje įvardinti verslo modeliai.…”