An exploratory study on e-tailing in United Arab Emirates

Abstract

The advent of the internet has dramatically changed the retail landscape. Online shopping is a thriving market, it is assumed that retail e-commerce sales worldwide will be doubled between 2016 and 2020. Online purchases or e-tailing has been increasing annually since last several years, but it accounts a small percentage of total retail sales. With the potential for growth being relatively unlimited in e-tailing mode, many online businesses have emerged during the recent past. Today, the conventional retailers are questioning whether their current brick and mortar business model will continue to be successful or to meet the new challenges they should adapt to click and brick model i.e. adding the e-tailing mode to their conventional physical store model. They found that e-tailing has already evolved and accepted at large in many developed countries but the culture of e-tailing is yet at its infancy in the developing countries and regions like Middle East. The purpose of this paper is to examine the nature and scope of online business (etailing) in United Arab Emirates; with special reference to Dubai-a world-class destination for retailers and shoppers. Contribution/ OriginalityThis study explores the behaviour of U.A.E. based shoppers and assesses their attitude towards online shopping mode. Not much of such studies are done in this region and this study is an attempt to fill this gap. Results of the study will be very helpful to retailers who want to attract shoppers to their web stores for booking more sales and increasing revenue thru online mode.

Effects of Advertising, Online Risk, Perceived Usefulness, and Reliability on Online Shopping Behavior

“…This situation implies that the online shopping experience has specific risk characteristics specifically associated with it. These risks include worries over the delivery and return, lack of physical contact (Zhu, Goraya, & Cai, 2018), being a victim of fraud (Saxena, Eghbali, Beheshtian, & Kattan, 2018), or exposure to a computer virus (Indiani & Fahik, 2020).…”

Empirical investigation of factors affecting online shopping behavior

“…This situation implies that the online shopping experience has specific risk characteristics specifically associated with it. These risks include worries over the delivery and return, lack of physical contact (Zhu et al, 2018), and being a victim of fraud (SAXENA et al, 2018), or exposure to a computer virus (INDIANI, FAHIK, 2020).…”