Electronic-Retailing(E-tailing) is gaining prominence across the globe, duly supported by advancement in technologies and digitization. The e-tailing growth has been driven by increasing smartphone & internet penetration, the launch of affordable 4G networks, the existence of security & logistics infrastructure and growing consumer wealth across the world (World Economic Forum). Exclusive customer offers, promotional campaigns, cashback and redemptions by e-commerce service providers and bankers through online channel have also aided the growth in electronic-retailing. E-tailing is a part of e-commerce, where it deals only with B2C customers. This study will be helpful in identifying influential E-service quality factors that are affecting consumer satisfaction with respect to the online channel. Survey was conducted with a structured questionnaire and responses were elicited from 230 e-tail customers. Both Primary and secondary data are used for this study. Primary data is collected through survey method. Secondary information is gathered from different sources such as online web-sources, newspapers, research journals, industry reports, etc. The study considered e-retailing customers of amazon who made at least one purchase on the website for the last year. Amazon has the highest market share among the e-retailers.The results demonstrated that post-purchase behavior aspects like on-time delivery of the product and providing the exact product at the time of delivery plays a significant role in enhancing customer satisfaction.

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The penetration of digital technologies has opened new avenues to integrate rural farmers into a new digitally driven agri-food system. Digitalization is fundamentally changing the way of the agricultural technologies and such new technologies help farmers, manufacturers, retailers, and customers in their daily activities. The development of digital technologies with the presence of information systems is essential in altering the mode of business processes. However, on the other hand, the differences between rural and urban technological facilities broadens due to a lack of information access. To bridge the rural and urban divide, technologies can play an important role among rural entrepreneurs. This chapter is an attempt to investigate the agricultural entrepreneurs or agripreneurs use of agricultural information systems to implement innovative approaches in dynamic market conditions.

Agriculture mechanization is essential to increasing agricultural productivity and lowering production costs via timely agricultural operations.. The vast majority of farmers in India (86 percent) are small and marginal. Due to their limited financial resources, they are unable to acquire heavy machinery like tractors and tractor-drawn implements. Power tillers, on the other hand, are less expensive and more adaptable tools that may be used for a wide range of farm tasks. Since power tillers are more suited to small-scale farms than tractors, they have been a key component of the plan. Plows and dry-tillage machines, as well as weeding and intercultural tasks, pesticide application (such as spraying and dusting), crop harvesting (such as thinning), and post-harvest handling (such as bagging) may all be accomplished with the help of power tillers. It is easy to maintain, and the operator does not require any special training to fix it on the spot. A variety of external attachments are available, or can be constructed, depending on the nature of the task at hand for the purposes of creating a realistic picture of India’s power tiller market and examining previous studies on the topic, this research was carried out to determine the current state of the power tiller in India and to determine the potential for growth in the future as well as any obstacles that may stand in the way of widespread adoption. The study shows that a power tiller can accomplish agricultural chores in a timely way, with higher production and less drudgery, thanks to its adaptability.

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