2022 Interdisciplinary Research in Technology and Management (IRTM) 2022
DOI: 10.1109/irtm54583.2022.9791764
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Determinants of Customer Satisfaction towards Using e-tailing Apps: A Study among Millennial Shoppers

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Cited by 2 publications
(1 citation statement)
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“…Positive WOM reflects a prospective future consumption; [52,53] investigated drivers of the purchasing behaviour of products with a focus on WOM and consumers' perceived value of sustainability. The impact of opinion leadership in the information communication age, and, eventually, online WOM has been examined for its impact on consumers' buying behaviour on the platform of digital apps, which have been another popular topic for researchers [54,55].…”
Section: Behaviour Has a Significant Impact On Word Of Mouthmentioning
confidence: 99%
“…Positive WOM reflects a prospective future consumption; [52,53] investigated drivers of the purchasing behaviour of products with a focus on WOM and consumers' perceived value of sustainability. The impact of opinion leadership in the information communication age, and, eventually, online WOM has been examined for its impact on consumers' buying behaviour on the platform of digital apps, which have been another popular topic for researchers [54,55].…”
Section: Behaviour Has a Significant Impact On Word Of Mouthmentioning
confidence: 99%