The edible bird nest business has both potential and challenges. Regional and seasonal characteristics affect edible bird nest production. The dry season causes temperature to rise and affects the swiftlet foraging behavior. Efforts to overcome these challenges require strategy. Research aims to: 1) analyze the factors in the edible bird nest business; 2) formulate strategies for swiftlet farmers in facing the season; 3) formulate economic and social strategies for the development of edible bird nest business. Qualitative research method with a case study approach. The research from April to June 2023 in Pulang Pisau Regency, with characteristics of river, forest, and swamp areas. Informants were swiftlet farmers. This research uses SWOT analysis to combine strengths and opportunities to overcome weaknesses and threats. The research results: 1) internal factors are strengths (population, high selling value, quality, benefits) and weaknesses (large capital, long preparation, seasonal influence); external factors are opportunities (high market demand, suitable location) and threats (licensing, high land prices, pest attacks, theft, sewage waste, ecosystem imbalance); 2) strategies in the dry season by using dew water technology, air ventilation, temperature and humidity timers; 3) economic strategies by increasing population and product quality; social strategies by increasing cooperation networks with stakeholders.