2019
DOI: 10.1080/13527266.2019.1657484
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Opening the ‘black box’ of luxury consumers: An application of psychophysiological method

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Cited by 9 publications
(5 citation statements)
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“…measured by the percentage of increase from baseline) following previous research protocol (Lewinski et al , 2014). Following Sung et al (2019), the study measured skin conductance using an Empatica E4 wristband, which observed the level of sweat of an individual’s palm as observed through electric conductance or resistance. Expressed in microsiemens ( μ S), a higher level of electrodermal activity (EDA) has been shown to be a proxy measure of arousal.…”
Section: Methodsmentioning
confidence: 99%
“…measured by the percentage of increase from baseline) following previous research protocol (Lewinski et al , 2014). Following Sung et al (2019), the study measured skin conductance using an Empatica E4 wristband, which observed the level of sweat of an individual’s palm as observed through electric conductance or resistance. Expressed in microsiemens ( μ S), a higher level of electrodermal activity (EDA) has been shown to be a proxy measure of arousal.…”
Section: Methodsmentioning
confidence: 99%
“…The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/0972-7981.htm in terms of the psychophysiological method (Fink et al, 2016;Chand and Fei, 2021;Sung et al, 2021). Counterfeiting of luxury fashion brands has become increasingly widespread in developing and developed countries as consumers enjoy hedonic benefits (Elsantil and Hamza, 2021;Hudders et al, 2014;Khan et al, 2021;Lysonski and Durvasula, 2008).…”
Section: Counterfeit Brand Shoes 161mentioning
confidence: 99%
“…Many people buy high-status brands to show off their richness, obtain status in society, and endorse self-promotion, and their behavior is explained in terms of the psychophysiological method (Fink et al. , 2016; Chand and Fei, 2021; Sung et al. , 2021).…”
Section: Introductionmentioning
confidence: 99%
“…Their study indicated that specific logo redesigns and placement could have a positive impact on both consumer engagement and approach/withdrawal motivation. On the contrary, the object of study for Sung et al ( 2019 ) and Sargent et al ( 2020 ) was to compare market-leading brands with local/non-luxury brands, with both studies using mainly emotional indices to perform the comparisons. In the first case, EEG, GSR, HR, and FE were employed as a means to determine the consumers' emotional engagement, with products of the non-luxury category being characterized by positive emotions, while the market-leading ones illustrated higher values in the approach/withdrawal indices.…”
Section: Past Decade Neuromarketing Trendsmentioning
confidence: 99%