Operational Changes and Performance Outcomes: Analysis on Hotels of Five Asia–Pacific Countries

Ray, Arghya

doi:10.1007/s42943-021-00041-9

Cited by 2 publications

(1 citation statement)

References 57 publications

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“…The current study contributes to the literature by employing a novel methodological framework focusing on the mediating effect of consumption emotions on consumers' intentions through textual mining of online reviews from a MOOC platform. Consumers often write reviews based on their evaluations of product qualities (Rocklage and Fazio, 2020), and emotions as an integral part of the experience are often naturally expressed in the reviews (Ray and Ma, 2021). In contrast, the measurement of survey questions may falsify consumers "true" evaluations due to variations in rating scales on different survey designs (Xiang et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

Investigating the relationships between MOOC consumers' perceived quality, emotional experiences, and intention to recommend: an NLP-based approach

Sharif

Ray

et al. 2022

OIR

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PurposeThe paper aims to explore and examine the factors that influence the post-consumption behavioral intentions of education consumers with the help of online reviews from a Massive Open Online Course (MOOC) platform in the knowledge payment context.Design/methodology/approachThe paper adopted a novel mixed-method approach based on natural language processing (NLP) techniques. Variables were identified using topic modeling drawing upon 14,585 online reviews from a global commercial MOOC platform (Udemy.com). The relationships among identified factors, such as perceived quality dimensions, consumption emotions, and intention to recommend, were then tested from a cognition-affect-behavior (CAB) perspective using partial least squares structural equation modeling (PLS-SEM).FindingsResults indicate that course content quality, instructor quality, and platform quality are strong predictors of consumers' emotions and intention to recommend. Interestingly, course content quality displays a positive effect on invoking negative emotions in the MOOC context. Additionally, positive emotions mediate the relationships between three perceived qualities and the intention to recommend.Originality/valueLimited research has been conducted regarding MOOC consumers' post-consumption intentions in the knowledge payment context. Findings of this study address the limited literature on MOOC qualities and consumer post-consumption behaviors, which contribute to a comprehensive understanding of MOOC learners' experiences at a meso-level for future paid-MOOC creators.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-09-2021-0482/

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Section: Introductionmentioning

confidence: 99%