Opinion of customers on satisfaction in the selected bank branches in India

Abstract

Banks are the mart of the world, the nerve centers of Economics and Barometers of nation’s property. Banking in India is indeed as old as Himalayas. But, the banking functions became an effective force only after the first decade of 20th century. India is having around 600 banks with 4800 branches spread all over the country and these were nationalized in a three-phased manner. Today the cost of retaining a customer is just one-tenth the cost of acquiring a new one. Banks do offer tangible services but which cannot satisfy the customers, who need intangible services, which could be experienced like behavior and efficiency of staff, speed of transactions and the ambience.

Customer behaviour on investment in deposit schemes in Kerala: A case study

“…Any destabilization in financial markets affects even those who are not in financial markets. 7 The solvency or insolvency situations of a bank have been catching a greater attention of the public. Financial ratios are often used to measure the overall financial soundness of a bank and the quality of its management.…”