Opinions About Consumerism Issues Among Present and Future Norwegian Business Executives

Abstract

Examines why the public are becoming increasingly concerned about marketing practices and corporate responsibility. States that present and future marketing executives in Norway have investigated these issues – but even so they were just as critical on issues where their personal experiences as consumers seemed to have been evoked. Reports that a self‐administered questionnaire was completed by members of three groups: a business executive group; a college students group; and a group of first and second‐year high school students. Gives the results and discusses them in detail. Concludes that the research gives reason for some hope that in the future more initiative may come from sources within the industry itself.

Part II. Discussion of Five More Consumer Topics and Suggestions for Future Research*

“…There have been numerous surveys of attitudes of business people (e.g. Arndt, Crane & Tallhaug, 1977;Straver, 1978). Other researchers, besides Social Audit, have attempted to study business.…”

Determining Consumer Satisfaction through Benefit Profiling

“…Although not a new concern among progressive business firms all over the world who follow the marketing concept, it does reflect a growing level of overall consumer dissatisfaction. Pressures from organised consumers and from various governmental bodies (both intra-and inter-national) have also been stimulants [53,16], along with a growing interest in quality of life measures (Social Indicators) [2] and measures of consumer attitudes toward consumers and corporate social performance [3].…”