Opioids on Twitter: A Content Analysis of Conversations regarding Prescription Drugs on Social Media and Implications for Message Design

Jain, Parul; Zaher, Zulfia; Mazid, Imran

doi:10.1080/10810730.2019.1707911

Cited by 25 publications

(16 citation statements)

References 57 publications

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“…Papers focusing on drug markets and social media platforms [21,22,31,[38][39][40][41][42][43][44] tended to use qualitative and in-depth approaches to investigate social media. The modus operandi to sell, advertise and purchase drugs on social media was broadly similar across countries and platforms.…”

Section: Qualitative Research On Drug Markets and Social Media Platformsmentioning

confidence: 99%

Understanding and preventing the advertisement and sale of illicit drugs to young people through social media: A multidisciplinary scoping review

Fuller,

Vasek,

Mariconti

et al. 2023

Drug and Alcohol Review

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IssuesThe sale of illicit drugs online has expanded to mainstream social media apps. These platforms provide access to a wide audience, especially children and adolescents. Research is in its infancy and scattered due to the multidisciplinary aspects of the phenomena.ApproachWe present a multidisciplinary systematic scoping review on the advertisement and sale of illicit drugs to young people. Peer‐reviewed studies written in English, Spanish and French were searched for the period 2015 to 2022. We extracted data on users, drugs studied, rate of posts, terminology used and study methodology.Key FindingsA total of 56 peer‐reviewed papers were included. The analysis of these highlights the variety of drugs advertised and platforms used to do so. Various methodological designs were considered. Approaches to detecting illicit content were the focus of many studies as algorithms move from detecting drug‐related keywords to drug selling behaviour. We found that on average, for the studies reviewed, 13 in 100 social media posts advertise illicit drugs. However, popular platforms used by adolescents are rarely studied.ImplicationsPromotional content is increasing in sophistication to appeal to young people, shifting towards healthy, glamourous and seemingly legal depictions of drugs. Greater inter‐disciplinary collaboration between computational and qualitative approaches are needed to comprehensively study the sale and advertisement of illegal drugs on social media across different platforms. This requires coordinated action from researchers, policy makers and service providers.

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Section: Qualitative Research On Drug Markets and Social Media Platformsmentioning

confidence: 99%

Understanding and preventing the advertisement and sale of illicit drugs to young people through social media: A multidisciplinary scoping review

Fuller,

Vasek,

Mariconti

et al. 2023

Drug and Alcohol Review

View full text Add to dashboard Cite

show abstract

“…Social media platforms have become an important information source for a subset of the population (Ahmed et al, 2020). The integration of these social network services (SNSs) into health communication activities has provided the opportunity for health communicators to help spread key messages and influence health decision making by encouraging participation, conversation and community (CDC, 2011; Jain et al, 2020). One of these social media platforms that has grown rapidly is Twitter (Harris et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

COVID‐19 pandemic and food poverty conversations: Social network analysis of Twitter data

2022

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This novel and mixed‐method study investigated food poverty conversations at the beginning of the COVID‐19 pandemic and the subsequent national lockdown on the social media platform Twitter. NodeXL Pro software was used to collect tweets using the terms ‘food’ and ‘poverty’ in any order somewhere in a tweet sent on selected days between April 5 and May 23, 2020. The data obtained from NodeXL Pro were cleaned. Social network analysis tools were used to analyse and visualise our data. Using this method, sentiment‐related words (positive or negative words), the top (the most mentioned) 10 hashtags, top words and top word pairs were identified. The patterns of word pairs communicated in our network were visualised based on each word pair's frequency. This also enabled us to carry out a content analysis to create coding of the word pairs’ data. A total of 81 249 tweets were identified that contained the terms ‘food’ and ‘poverty’. Our findings revealed that individuals’ tweets overwhelmingly contained views about the increase in hunger, food poverty and food insecurity due to the COVID‐19 pandemic. Twitter users perceived that when the pandemic measures began, many food‐secure families were pushed into food insecurity due to a rapid rise in unemployment and rising poverty due to the quarantine and stay‐at‐home instructions in place at the time. They also addressed the sharp rise in food poverty being driven by panic buying, food shortages, food affordability and disruptions in food supply and food systems. Our analysis of this data suggests that to mitigate food poverty or to prevent a ‘hunger pandemic’ for future pandemic emergencies, comprehensive and longer term policy responses and economic supports are needed to strengthen the resilience of food systems. However, the highlighted limitations of this study must be considered.

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“…(2020), the use of Twitter by company executives could harm the reputation of the company. Extensive literature ( McLennan and Howell, 2019 ; Robson and James, 2013; Tench and Jones, 2015) from developed countries have shown that Twitter has become a great way to communicate with the public, promote the products and services of the company online and manage the reputation of the company in improving customer services with social media ( Reuter and Kaufhold, 2018 ; Parul et al., 2020 ). Currently, there is a lack of study commenced to evaluate the usage of Twitter among PR practitioners and how they affect the organisational reputation building of companies during a global pandemic such as COVID-19.…”

Section: Introductionmentioning

confidence: 99%

Twitter usage during global pandemic and corporate reputation in Nigeria

Adelua

Oyedepo

Odiboh

2021

Heliyon

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This study is a meta-analysis of empirical studies in social media strategies and reputation research. The research goal is to give a clearer idea of the broad directions and paradigm shifts in Twitter usage discourse over the years. Its major goal is to examine thematic trends, theoretical framework and methodology that have characterized the discourse. Sixty relevant articles were identified, coded and content-analyzed. Findings revealed that dominant themes include stakeholder perceptions of communication strategies, social network sites, dynamics of global pandemic (i.e Covid-19 pandemic) and corporate reputation. Also, experiment, case study and survey are the dominant research methods that characterize research in this discourse. Findings also revealed large domination of the Situational Crisis Communication Theory (SCCT) and the Image Repair Theory. However, research in this area lacks significant empirical evidence from Africa and Nigeria in particular, where the global pandemic seems to be a recurring phenomenon. The majority of the reviewed journal articles were conducted in the Western clime, with little attention on Africa. Scholarship needs to move beyond this point to provide a holistic and balanced view on the crisis by exploring cases in Africa and particularly, in Nigeria. This gap will provide an opportunity for understanding the global pandemic (i.e. Covid-19) dynamics in Africa and will further determine whether findings can be consistent across the world.

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Opioids on Twitter: A Content Analysis of Conversations regarding Prescription Drugs on Social Media and Implications for Message Design

Cited by 25 publications

References 57 publications

Understanding and preventing the advertisement and sale of illicit drugs to young people through social media: A multidisciplinary scoping review

Understanding and preventing the advertisement and sale of illicit drugs to young people through social media: A multidisciplinary scoping review

COVID‐19 pandemic and food poverty conversations: Social network analysis of Twitter data

Twitter usage during global pandemic and corporate reputation in Nigeria

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