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Background This study utilized an exploratory sequential mixed-method research design to examine how newcomer women in Canada use social media for support to enhance their mental well-being.Analysis The qualitative findings revealed that social media helped these newcomer women both before and after their arrival in Canada. The quantitative results showed that newcomer women mostly use social media for receiving information, followed by esteem support, networking, and emotional support.Conclusion and implications  The effectiveness of social media was dependent on the participants’ socioeconomic and migration status. Social media were evidently useful for resisting and coping with stress and contributed to online community connectedness. However, using social media was a source of concern for refugee women due to personal safety, immigration proceedings, and customs. Contexte Cette étude recourt à une conception séquentielle exploratoire fondée sur une méthode mixte de recherche afin d’examiner comment les nouvelles immigrantes au Canada utilisent les médias sociaux pour ménager leur santé mentale.Analyse Les données qualitatives de cette étude montrent que les médias sociaux ont aidé ces femmes immigrantes pendant et après leur arrivée au Canada. Les données quantitatives montrent que les nouvelles immigrantes utilisent les médias sociaux d’abord pour recevoir de l’information et ensuite pour maintenir leur estime de soi, faire du réseautage et trouver des appuis émotionnels.Conclusion et implications  Selon l’étude, l’efficacité des médias sociaux dépend du statut socioéconomique et migratoire des participantes. Il est clair d’autre part que les médias sociaux sont utiles pour résister au stress ainsi que pour le gérer, et qu’ils contribuent à entretenir des rapports avec la communauté en ligne. En même temps, les médias sociaux peuvent être une source de soucis pour les réfugiées par rapport à leurs traditions, au processus d’immigration et au besoin de sécurité personnelle.

Using theoretical perspective of uses and gratification and big five personality traits, the current research examines magazine readers' social media behavior by exploring users' preferred social media platforms for connecting with magazines and specific genres and motivations behind doing so. In addition, we also examine engagement strategies that are most likely to attract more readers and retain the interest of current users. Finally, we explore the relationship between accessing magazines via social media platforms and various personality types. To answer the above questions, we employ two studies utilizing focus group discussions and survey method. The findings indicate that most people expect magazines to have a presence on major social media platforms, and people indicate varying motivations for accessing magazines' social sites, including an opportunity to get relevant product recommendations and targeted messaging. In addition, users suggest various engagement and content management strategies that may help publishers optimize their social media presence. Theoretical and practical implications of the study are discussed.

This paper explores the hashtag #AboriginalLivesMatter on Instagram which was widely used in Australia as part of a global Black Lives Matter (BLM) response in 2020. We map the participants and themes of #AboriginalLivesMatter through the quantitative coding and qualitative thematic analysis of 603 Instagram posts published with this hashtag in June 2020. We find that this conversation is largely driven by celebrities and non-Indigenous participants and framed by themes including expressing the problem as first-person experience, offering solutions, reporting, performing empty statements, and expressing US-centrism. Drawing on critiques of connective action and our analysis of the Instagram platform, we suggest that these findings are indicative of the tensions negotiated between incorporating allies on platforms that prioritise sharing first-person experiences; balancing the communicative capacities of Instagram with its inherently commercialised digital cultures; and, drawing on the spreadability of global digital movements while maintaining cultural specificity for local activists.