Opportunities and challenges of value co-creation

Ma, Shuang; Gu, Hanming; Wang, Yonggui; Hampson, Daniel P.

doi:10.1108/ijchm-08-2016-0479

Cited by 42 publications

(9 citation statements)

References 53 publications

(183 reference statements)

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“…Both empirical and theoretical studies confirm the importance of value co-creation within tourism (Giuseppe et al , 2022; Buzova et al , 2022). Researchers have studied value co-creation through different lenses/perspectives, such as understanding the impact of co-creation on customer experience and behavior (Zhang et al , 2018), factors affecting customer participation in value co-creation (Ma et al , 2017), how customers create value together with companies (Camilleri and Neuhofer, 2017), or the analysis of value co-creation from the supplier’s perspective (Lee et al , 2017).…”

Section: Co-creation Of Value Technology and Tourismmentioning

confidence: 99%

Co-creation of value in smart ecosystems: past trends and future directions in tourism literature

Díaz

Talaya

Koutra

et al. 2023

JHTT

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Purpose This study aims to present a general approach for understanding and analyzing the thematic evolution of the concept of co-creation in smart environments within the tourism context. Design/methodology/approach This study performs a co-word analysis with a longitudinal framework that produces strategic diagrams to categorize the detected themes and concepts related to co-creation. Findings By combining the performance analysis of science mapping, the following clusters are distinguished: information technology, social media and behavior; tourism organizations, management and innovation; co-creation, technology and sharing economy; co-production and hospitality; and Smart tourism, destinations, sustainability and residents. Originality/value This study provides a valuable tool for tourism scholars and managers to effectively analyze the importance of different themes linked to co-creation in the concept of the smart environment. This research outlines the evolving issues in and around the touchpoints and associated emerging research topics for future research.

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Section: Co-creation Of Value Technology and Tourismmentioning

confidence: 99%

Co-creation of value in smart ecosystems: past trends and future directions in tourism literature

Díaz

Talaya

Koutra

et al. 2023

JHTT

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show abstract

“…Retail banks may be interested in leveraging the physical context to achieve more value in service delivery (Ma et al, 2017). Within the value co-creation perspective, banks' commercial spaces are suitable for enacting actions to facilitate the part-take of customers in co-creation processes.…”

Section: Physical Context and Co-creation Intentionmentioning

confidence: 99%

Amidst technology, environment and human touch. Understanding elderly customers in the bank retail sector

Mason

Zamparo

Pauluzzo

2023

IJBM

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PurposeUsing retail banking as a setting and focusing specifically on elderly customers (i.e. individuals aged 60 or more), this study aims to deepen the current understanding of how the physical context and the need for human interaction influence elderly customers' attitudes toward self-service technologies (SSTs) and their behavior.Design/methodology/approachUsing face-to-face questionnaires, a sample of 505 elderly bank customers was collected. Data were analyzed using a multi-method approach, combining a moderated mediation analysis with a fuzzy-set qualitative comparative analysis.FindingsThe findings suggest that a pleasant retail space may result in a positive attitude toward SSTs, which increases their co-creation intention. It also highlights that need for interaction of elderly customers with employees has detrimental effects on their attitude toward SSTs.Research limitations/implicationsThe current analysis was carried out among Italian elderly banks' customers. Thus, the results are highly dependent on the context of the analysis. In addition, it does not consider the different degrees of knowledge and experience the elderly may have with technology.Practical implicationsThis study suggests that providing access and support for using technology may be essential for banks to facilitate SSTs adoption in elderly customers.Originality/valueTo the best of the authors' knowledge, this study represents the first attempt to examine the influence of the physical context on elderly customers' attitudes toward SSTs and their consequent behavioral intentions. Furthermore, it highlights the importance of the human touch for these particular customers.

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“…It should also be noted that lack of resources can slow down companies' sustainability-oriented innovation and value creation strategies (Ma et al, 2017). This includes, for example, limited financial resources, resistance to change, lack of intellectual property rights, resistance from organisational members, limited internal knowledge, lack of in-house knowledge or lack of information and knowledge about technologies.…”

Section: Organisational Learning and Knowledge Managementmentioning

confidence: 99%

Sustainability knowledge management and organisational learning in tourism: current approaches and areas for future development

Martínez-Martínez,

Cegarra-Navarro,

Garcia-Perez

2023

Knowledge Management, Organisational Learning and Sustainability in Tourism

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Tourism is one of the major drivers of socio-economic growth. For tourism organisations to remain competitive, they must be able to adapt to the current dynamic scenario where the sector operates. Organisational learning strategies can provide the sector with the knowledge required to transform tourism research and intellectual property into capabilities for the industry and stimulate tourism models with a minimal effect on the environment. Knowledge management involves managing tacit and explicit information in a way that ensures it is available where and when needed. From a knowledge management perspective, environmental learning refers to the processes of acquiring, distributing and using knowledge of the natural environment, involving the processes of socialisation, externalisation, combination and internalisation of knowledge and its central aim is to improve performance. This paper describes how knowledge management and organisational learning can help to achieve a sustainable tourism sector. Sustainability in this context is understood as efforts to progress simultaneously in environmental, societal and economic development. The paper argues that the principles of sustainable tourism lead to both improved strategies and avenues for future research, provided they are informed and supported by learning and knowledge management; value co-creation; co-operation and trust-building; corporate social responsibility and pro-environmental behaviour.

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Opportunities and challenges of value co-creation

Cited by 42 publications

References 53 publications

Co-creation of value in smart ecosystems: past trends and future directions in tourism literature

Co-creation of value in smart ecosystems: past trends and future directions in tourism literature

Amidst technology, environment and human touch. Understanding elderly customers in the bank retail sector

Sustainability knowledge management and organisational learning in tourism: current approaches and areas for future development

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