2019
DOI: 10.17707/agricultforest.65.4.14
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Opportunities to Profit Under Competitive Market Conditions

Abstract: Building a recognizable brand for the high-quality bottled wines is opportunity for the wineries to strengthen the international market position. This paper attempts to identify the opportunities to profit under competitive market condition of the Macedonian wineries. For this reason, we first interpret evidence on structural determinants of Macedonian wineries' profitability, then we interpret evidence on the existing marketing strategies of the Macedonian wineries, and finally we present successful case stud… Show more

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“…Great emphasis is placed on the development of rural tourism and on the use of land, forests and pastures for business. There is a room for establishing social enterprises, which are not-for-profit private organizations providing goods and services directly related to their explicit aim to benefit the community from economical and social area (Saxunova, Schurmann, 2015;Melovic et al, 2019;Nacka et al, 2019).…”
Section: Discussionmentioning
confidence: 99%
“…Great emphasis is placed on the development of rural tourism and on the use of land, forests and pastures for business. There is a room for establishing social enterprises, which are not-for-profit private organizations providing goods and services directly related to their explicit aim to benefit the community from economical and social area (Saxunova, Schurmann, 2015;Melovic et al, 2019;Nacka et al, 2019).…”
Section: Discussionmentioning
confidence: 99%
“…At the same time, according to the authors, the reduction of production costs has a negative impact on the quality of production. Specifically for the wine market, branding based on the high quality of production allows flexibility in pricing, which is an important condition for overcoming competitive pressure and improving the market positions of wine producers (Nacka et al, 2019). It is explained to some extent by Dimitrov (2017), who points out that "as in the case of many other goods nowadays, it is easier to produce wine than to sell it" and the obstacles to sell wine grapes and wine at palatable price may undermine the viticulture output.…”
Section: Sources: Fadn Own Calculations Figure 2 Input`s Index By Sec...mentioning
confidence: 99%
“…Principally, competitive and comparative advantage approaches are used to evaluate the competitiveness of agricultural products in different nations (Lambrecht et al, 2015;Moradnezhadi et al, 2017;Nacka et al, 2019). Competitive advantage is a product's ability to produce effectively to be competitive in both local and global markets.…”
Section: Introductionmentioning
confidence: 99%