Since more than a decade, the EU is confronted with a number of crises that significantly changed the environment under which the EU operates in the field of gender equality. Evidence shows, that in many European countries, the different crises have led to a deprioritisation of gender equality policies. However, the way in which the new Gender Action Plan for External Relations 2015–2020 of the European Union addresses and operationalises gender equality suggests in contrast a policy shift towards an intensified commitment and more comprehensive understanding of gender. Against this background, this article analyses, first, how the content and the conceptual orientation of gender equality policies in European Union’s external relations have changed in the light of post-crisis recommendations. Second, the article scrutinises the ways in which the European Union tries to tackle the credibility crisis through increasingly intensified and operationalised policy procedures. The argument put forth is that the gender-related indicators in the Gender Action Plan translate complex societal processes into a technical data-based framework and thereby depoliticise gender equality by simulating a technocratic, evidence-based and quantified form of politics.