Optimal strategies of a dual-channel green supply chain with recycling under retailer promotional effort

Abstract

Due to the hugely populated world, recycling of the used products has become the most significant perspective in e-commerce. The scientists have been exploring how increases the degree of recyclability and the green innovation level. This paper considers a supply chain with a manufacturer, a retailer, a supplier, and a collector. The manufacturer can increase or decrease the level of green innovation by changing the quality of raw materials. He sells them through his direct channel as well as the retailer's traditional channel. The retailer enforces the strategy promotional effort for enlarging his market demand. After Formulating the problem, the strategies in collector-led, supplier-led, collector-supplier Nash, and collector-supplier-retailer Nash game are studied under manufacturer Stackelberg games along with the centralized policy. The parameters' sensitivity has been analyzed to the profit and decision variables and then draw significant managerial insights. The model declares the optimal strategies for each player as well as the chain. It is achieved that the higher level of green innovation and promotional effort always increases all the profits. The optimal pricing decisions be lowest under the Collector-Supplier Nash game.

Robust design of a green-responsive closed-loop supply chain network for the ventilator device

“…It should be noted that the authors investigated the research problem under the environment of carbon emissions in which a manufacturer and two rival retailers compete with each other. Pal and Sarkar ( 2021 ) studied the strategies of a dual-channel GSC considering recycling under retailer promotional effort. In this regard, the authors employed the game theory approach to determine the optimal strategies.…”

The dynamics of green supply chain management within the framework of renewable energy

“…The increase in the degree of recyclability and green innovation motivated Pal and Sakar 90 to examine the supply chain from the perspective of the manufacturer, the retailer, the supplier, and the collector. They observed that both the retailer and the manufacturer could do direct sales through a direct channel.…”

Cost-sharing strategy for recycling and service investment in a closed-loop supply chain

“…[47] indicated that recycling centers still need to improve service to maintain and expand online recycling. [30] considered a retail service-dependent customer demand pattern and discussed the decentralized model involving the vertical Nash game and manufacturer Stackelberg game and centralized model. Further, [34] combined return-refund policy and retail service and analyzed the impact of retail service on profit and pricing decisions under different return strategies.…”

“…They showed that the retailer makes more profits by adopting a series of effective service improvement measures. In addition, Pal and Sarkar (2021) [30] also explored the effect of the promotional effort of the retailer and pointed out that promotional effort can always increase all profits. Mandal and Pal (2021) [27] studied the trade credit facilities services of the manufacturer and competing retailers in a carbon emission environment.…”