In a number of situations, there is strong evidence that people do not translate readily available information into the knowledge that would help them make better decisions. For example, people may choose a health insurance plan that costs $500 per year more in premiums in order to obtain a deductible that is $250 lower-despite having access to open enrollment booklets containing relevant information (Handel 2013;Bhargava, Loewenstein, and Sydnor 2017). People buy branded drugs over equivalent but less-expensive generics (Bronnenberg, Dubé, Gentzkow, and Shapiro 2015) even though information printed on the package reveals their equivalence. Investors pay a range of fees for investing in S&P 500 index funds-and index funds with higher fees have meaningful market shares (Hortaçsu and Syverson 2004). Consumers appear to demand the wrong cell phone plans given their previous usage patterns (Grubb and Osborne 2015).Why don't people use available information? The many possibilities discussed in the research literature broadly fall into two camps, which we refer to as frictions and mental gaps. The frictions camp focuses on costs of acquiring and processing information. A consumer shopping in a health insurance exchange incurs a cost to explore more of the options in the choice set and to assess them. This camp, and the closely related framework of "rational inattention," maintains the neoclassical assumption that people form accurate beliefs using the information that is worth