Optimalisasi Manajemen Usaha Mikro Kecil dan Menengah (UMKM) Berbasis Digital

Abstract

The Covid-19 pandemic is an unavoidable situation today. This condition not only affects public health but also the economy. One sector that is affected by it is the Micro, Small, and Medium Enterprises (MSMEs), and this is experienced by the food processing MSMEs in Cisomang Village, Cikalong Wetan Sub-district, West Bandung Regency. The main problem faced is related to business management from various aspects such as marketing, operations, employee management, and finance. The community service object is the MSME center in the food processing industry in Cisomang Village, Cikalong Wetan Sub-district, West Bandung Regency, consisting of 10 MSMEs. The produced products are various types of snacks, one of which is basreng. With the training and mentoring on good management, it is hoped that it can help MSMEs to maintain their existence in the current pandemic situation.

Optimalisasi Strategi Penjualan Melalui Penerapan Total Quality Management pada UMKM Eito Japanese Curry

“…Prinsip-prinsip TQM seperti fokus pada pelanggan, keterlibatan karyawan, komunikasi yang efektif, perbaikan berkelanjutan, dan pemusatan perhatian pada proses (Afiari, 2020) merupakan kunci bagi UMKM Eito Japanese Curry untuk mengoptimalkan strategi penjualannya. Peningkatan kualitas produk, pelayanan pelanggan, efisiensi proses bisnis, dan perancangan strategi pemasaran yang inovatif sesuai dengan preferensi pelanggan merupakan beberapa cara yang d apat ditempuh untuk mencapai hal tersebut (Qomarudin et al, 2023); (Fatchurochman, 2022); (Wibowo, 2020) (Nurmansyah et al, 2023). Selain itu, identifikasi faktor-faktor yang menyebabkan penolakan tester dan perbaikan berkelanjutan juga diperlukan untuk meningkatkan penjualan (Pancawati, 2022); (Fatimah et al, 2020).…”