Pandemi covid-19 merupakan kondisi yang tidak dapat dihindari dewasa ini. Salah satu usaha yang terkena dampaknya adalah UMKM. Begitu pun UMKM yang bergerak di bidang industri makanan di Kecamatan Batujajar Kabupaten Bandung Barat. Pada beberapa UMKM di daerah tersebut terjadi penurunan penjualan yang salah satu penyebabnya adalah pandemi Covid-19. Selain itu, hal ini juga diperburuk oleh sistem pencatatan keuangan yang kurang optimal sehingga para pemilik UMKM tidak mengetahui secara pasti kondisi keuangannya.             Kegiatan ini bertujuan untuk mengedukasi para pengelola UMKM industri di Kecamatan Batujajar melalui sebuah pelatihan dan pendampingan terkait pentingnya pencatatan berbasis digital. Hasil kegiatan ini adalah para pengelola UMKM mampu memahami dan melakukan pencatatan keuangan berbasis digital baik dengan menggunakan komputer maupun handphone. Atas kemampuan yang mereka miliki diharapkan dapat menjadi salah satu pemicu pengembangan dan eksistensi usahanya terlebih dalam kondisi pandemi yang melanda dewasa ini.

Community Service (PKM) carried out for MSMEs in Batujajar District, West Bandung Regency in the form of training and digital-based marketing assistance for MSMEs in culinary centers. The PKM team selects training and assistance according to the needs of MSMEs. In the midst of this pandemic condition, MSMEs need new methods to be able to maintain their business. The PKM team uses training and mentoring methods so that MSMEs can apply digital marketing to their business. The results of the evaluation conducted by the PKM team show that MSMEs can implement digital marketing on social media, both in terms of quantity of use and quality of content. The importance of implementing digital marketing is so that MSMEs can independently conduct digital marketing so that MSMEs can survive in business to market their products to a wider market and MSMEs can also develop their business. Digital marketing training and mentoring programs can have an impact on MSMEs staying in the business and developing their market.

The Covid-19 pandemic is an unavoidable situation today. This condition not only affects public health but also the economy. One sector that is affected by it is the Micro, Small, and Medium Enterprises (MSMEs), and this is experienced by the food processing MSMEs in Cisomang Village, Cikalong Wetan Sub-district, West Bandung Regency. The main problem faced is related to business management from various aspects such as marketing, operations, employee management, and finance. The community service object is the MSME center in the food processing industry in Cisomang Village, Cikalong Wetan Sub-district, West Bandung Regency, consisting of 10 MSMEs. The produced products are various types of snacks, one of which is basreng. With the training and mentoring on good management, it is hoped that it can help MSMEs to maintain their existence in the current pandemic situation.

Colleges must carry out several market strategies to compete. One of these strategies is to increase brand strength to improve marketing performance. This study aimed to analyze the impact of brand strength on customer satisfaction, customer loyalty, and WOM. The analysis method uses a quantitative approach with Structural Equation Modeling (SEM). This study involved a sample of the Unjani student population. The minimum number of samples in research using multivariate analysis methods, including multiple regression, is 10 times the number of variables. The research model and research hypotheses were tested using Structural Equation Modeling. For positive mediated Word of Mouth (WOM), the results showed that there was no significant positive effect of Brand Familiarity mediated by Customer Loyalty on positive mediated Word of Mouth (WOM); There is no significant positive effect of Brand Remarkability mediated by Customer Loyalty on positive mediated Word of Mouth (WOM). Finally, Customer Satisfaction influences positive Word of Mouth (WOM) via Customer Loyalty.