The purpose of this study is to determine the managerial competence that affects the performance of SMEs with Knowledge Management Effectiveness as a moderating variable. There are indicators, namely Impact and Influence, Achievement Orientation, Teamwork and Cooperation, Analytical Thinking, Initiative, Developing Other, Self Confidence, Directiveness/Assertiveness, Information Seeking, Team Leadership, Conceptual Thinking and the Knowledge Management variable being the moderating variable. While the dependent variable is the performance of SMEs. The sample method used is a purposive sample with a sample size of 75 MSME owners. This study uses the Equetion Structure Equation Model with the help of SPSS v.21 and Smart PLS 3. This research method is quantitative, namely conducting a primary data search with the object of research by MSME owners registered in the trade office of SME and industrial cooperatives in the city of Cimahi. Based on the results of the partial study, the variable that has a significant effect is Knowledge Management Effectiveness, while Managerial Competence has no significant effect. Meanwhile, if Knowledge Management Effectiveness is tested as a moderating variable, then Knowledge Management Effectiveness has a moderating effect that weakens, and reduces managerial competence.

Colleges must carry out several market strategies to compete. One of these strategies is to increase brand strength to improve marketing performance. This study aimed to analyze the impact of brand strength on customer satisfaction, customer loyalty, and WOM. The analysis method uses a quantitative approach with Structural Equation Modeling (SEM). This study involved a sample of the Unjani student population. The minimum number of samples in research using multivariate analysis methods, including multiple regression, is 10 times the number of variables. The research model and research hypotheses were tested using Structural Equation Modeling. For positive mediated Word of Mouth (WOM), the results showed that there was no significant positive effect of Brand Familiarity mediated by Customer Loyalty on positive mediated Word of Mouth (WOM); There is no significant positive effect of Brand Remarkability mediated by Customer Loyalty on positive mediated Word of Mouth (WOM). Finally, Customer Satisfaction influences positive Word of Mouth (WOM) via Customer Loyalty.

The development of increasingly sophisticated technology is driving the era of industrial revolution 4.0, impacting Indonesian millennials entering the era of the digital economy, artificial intelligence, big data, robotics, and so on, or known as disruptive innovation phenomenon. The development of entry-level managers shows that in 2011, the company's demand was smaller than the availability of first-level managers. While it is estimated that in 2020, the company's demand will be greater than the availability of first-tier managers. This causes Indonesia to experience a gap between the needs and availability of managers both in quality and quantity of 40 to 60 percent. This study emphasized on the identification of general managerial competency knowledge, competencies seen from the frequency of managerial competency knowledge use Managerial competency identification is carried out using semi-open questionnaires, in the form of assessment of 14 manager competencies contained in generic competency model of managers from Spencer & Spencer (1993) as a reference list of competency assessment. This study used a sample of some students who were in the 7th semester as many as 192 students. The results of this study showed the highest order of Knowledge Managerial Competency occupied by Analytical Thinking (Impact and Influence) while the lowest order occupied by Developing Other (Developing others), as well as low knowledge of competency impact influence, initiative, and information seeking in students of study programs majoring in management.