2022
DOI: 10.24853/jmmb.3.2.55-60
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Optimalisasi Physical Evidence Dalam Meningkatkan Jumlah Pengunjung Desa Wisata Tanjungjaya

Abstract: Desa Tanjungjaya merupakan salah satu Desa Wisata di Kawasan Ekonomi Kreatif (KEK) Tanjung Lesung. Kondisi pandemi covid-19 menyebabkan jumlah pengunjung mengalami penurunan drastis dan keberadaan sarana prasarana kurang terawat. Kebijakan pemerintah dengan mengijinkan dibukanya kembali obyek-obyek wisata, perlu diimbangi dengan pengelolaan & optimalisasi sarana prasarananya (physical evidence). Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan sumber data berasal dari hasil observasi, … Show more

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“…Increasingly fierce global competition is something that business cannot ignore. As a result, businesses must understand the dynamics or changes in the market, especially as competition grows and it becomes more and more important for businesses to understand the wants and demands of their customers (Martoyo et al 2022). MSMEs are small businesses that are very influential in improving the economy in various countries (Primasari et al 2022).…”
Section: Introductionmentioning
confidence: 99%
“…Increasingly fierce global competition is something that business cannot ignore. As a result, businesses must understand the dynamics or changes in the market, especially as competition grows and it becomes more and more important for businesses to understand the wants and demands of their customers (Martoyo et al 2022). MSMEs are small businesses that are very influential in improving the economy in various countries (Primasari et al 2022).…”
Section: Introductionmentioning
confidence: 99%
“…Pada dasarnya, setiap perusahaan didirikan dengan tujuan yang berbeda-beda namun setiap perusahaan memiliki tujuan untuk memperoleh laba secara optimal guna mempertahankan serta mengembangkan usahanya dan dapat mencapai suatu sasaran yang telah ditetapkan [1], [2]. Untuk mewujudkan tujuan itu, biasanya perusahaan akan menemukan kendala-kendala baik yang disebabkan oleh faktor ekstenal maupun internal [3], [4].…”
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