In this paper, we introduce a new class of generalized d I -univexity in which each component of the objective and constraint functions is directionally differentiable in its own direction d i for a nondifferentiable multiobjective programming problem. Based upon these generalized functions, sufficient optimality conditions are established for a feasible point to be efficient and properly efficient under the generalised d I -univexity requirements. Moreover, weak, strong and strict converse duality theorems are also derived for Mond-Weir type dual programs.