A new type of interior combined pole permanent magnet drive motor is proposed in this paper, which aims to improve the power and comfort of electric vehicles. In view of the complex magnetic circuit structure and rich harmonic magnetic field of the motor, the initial magnetic pole parameters of the rotor are determined by the equivalent magnetic circuit method. Then, aiming at the complex magnetic circuit and rich harmonic magnetic field, a multi-objective optimization method based on the Taguchi method and response surface method is proposed to reduce the cogging torque, high harmonic content in air gap magnetic flux density and increase the output torque. Based on the finite element analysis of the electromagnetic performance of the new type interior combined magnetic pole permanent magnet drive motor before and after optimization, it can be seen that the improved rotor structure can effectively reduce the torque ripple and increase the torque density. Finally, a prototype was developed and experiments were conducted, and experimental results verified the correctness of the proposed multi-objective optimization algorithm.