The study presented in this paper investigates the application of asphalt bitumen modification using a fast-reacting SBS polymer at a low modifier percentage. The hypothesis is that a fast-reacting styrene–butadiene–styrene (SBS) polymer that composes only 2% to 3% of the weight of the bitumen modification could extend the life of the pavement surfacing and pavement performance at relatively low input costs, increasing the net present value produced by the pavement during its life cycle. To confirm or refute this hypothesis, two types of road bitumens CA 35/50 and 50/70 were modified with low amounts of fast-reacting SBS polymer with the expectation of attaining properties similar to a 10/40–65 modified bitumen. For each type of unmodified bitumen, bitumen modification and comparative 10/40–65 modified bitumen, the following tests were conducted: needle penetration, softening point—ring and ball test method, and ductility test. The second part of the article focuses on a comparison of asphalt mixtures with different compositions of coarse-grain curves. For each mixture, complex modulus with varying temperatures and fatigue resistances are represented by the Wöhler diagram and compared. Based on in labo testing, the impact of the modification on pavement performance is evaluated. Life cycle changes for each type of modified and unmodified mixtures are quantified as road user costs, and attained benefits are compared with increased construction costs.