The benefits of hydraulic fracturing horizontal wells in unconventional reservoirs for production enhancement are evident; however, the best methods to truly increase recovery efficiency through these stimulations are still under great examination.Analogous to how operators and service companies discovered that Barnett-style slickwater treatments were not successful in all reservoirs, companies are beginning to recognize the importance of engineered stimulations, specifically in regard to geomechanics. Rather than perforating for only production purposes, hydraulic fracturing design has now turned its focus to perforating for reservoir rock stimulation.Enhanced fracture network complexity through induced fractures greatly increases the contact area and reservoir drainage for maximum productivity. However, to accomplish the stimulation of both primary and secondary fracture networks, the coupled behaviors of geomechanics and fluid flow in response to the hydraulic fracturing operations must be considered.This research details the development of a coupled geomechanics and fluid flow model for the purpose of hydraulic fracture design optimization through the evaluation of different stimulation patterns. The patterns under consideration include the Zipper, Texas Two-Step, and Modified Zipper designs. Furthermore within these patterns, the well locations and hydraulic fracture properties are analyzed to determine the most ideal design for a shale oil reservoir based on recovery efficiency and economic viability.