“…In certain instructional contexts, this aspect is considered a success factor in terms of learners' cognitive performance ( Hooijdonk and Krahmer, 2008 ). There are several research-based instructional media assessments informed by Cognitive Load Theory ( Sweller, 1988 , 2010 ), and Cognitive Theory of Multimedia Learning ( Mayer, 2005 ) that aim to circumscribe the temporal aspect affordance of videos ( Ayres and Paas, 2007 ; Boucheix and Forestier, 2017 ; Cojean and Jamet, 2017 ; Castro-Alonso, 2015 ; Sweller, Ayres & Kalyuga, 2011 ; Wong et al., 2012 ; Ibrahim, 2012 ; Ibrahim et al., 2014 ; Marcus et al., 2013 Merkt et al., 2011 ; Watson et al., 2010 ). Apart from the transient effect , these research-based studies also address a few other moderating variables that seem to mitigate the temporal affordance of transient instructional media.…”