Measuring plant characteristics via image analysis has the potential to increase the objectivity of phenotypic evaluations, provides data amenable to quantitative analysis, and is compatible with databases that aim to combine phenotypic and genotypic data. We describe a new tool, which is implemented in the Tomato Analyzer (TA) software application, called Color Test (TACT). This tool allows for accurate quantification of color and color uniformity, and allows scanning devices to be calibrated using color standards. To test the accuracy and precision of TACT, we measured internal fruit color of tomato (Solanum lycopersicum L.) with a colorimeter and from scanned images. We show high correlations (r > 0.96) and linearity of L*, a*, and b* values obtained with TACT and the colorimeter. We estimated genotypic variances associated with color parameters and show that the proportion of total phenotypic variance attributed to genotype for color and color uniformity measured with TACT was significantly higher than estimates obtained from the colorimeter. Genotypic variance nearly doubled for all color and color uniformity traits when collecting data with TACT. This digital phenotyping technique can also be applied to the characterization of color in other fruit and vegetable crops.