Orange Agribusiness Development Strategy in Banyuwangi

Abstract

This research aims to get the priority of orange agribusiness development strategies in Banyuwangi Regency. Banyuwangi Regency was a national orange agribusiness center (pilot project) that has been established by The Ministry of Agriculture. This research uses a qualitative descriptive study. Data was collected by observation, interviews and documentation. The research location was Bangorejo Subdistrict, Banyuwangi Regency, as the highest orange producing center in Banyuwangi Regency. The informants selection uses purposive sampling technique. Head of Horticultural Division of Banyuwangi Agriculture Office become the key informant. Data analysis techniques are IFE and EFE Analysis, IE Matrix, SWOT Matrix and QSPM Matrix. The results showed that the affecting factors of oranges production in Banyuwangi Regency were (1) plant population, (2) number of productive plants, (3) soil quality, (4) experienced labor. The general strategy in this research was quadrant II (grow and develop). Strategic priority to increase orange agribusiness commodities uses the SO (Strengths-Opportunities) strategy through increased production and quality of orange to meet market demand by utilizing the role of agricultural extension agents.

Analisis Pemasaran Jeruk Siam di Desa Poncokusumo Kabupaten Malang

“…Berbagai cara inovatif dilakukan organisasi bisnis ataupun organisasi non profit sebagai bentuk pertahanan agar dapat memimpin pasar. Strategi yang tepat dapat dicapai melalui memahami pelanggan dan fleksibelitas rantai pasok, meningkatkan produksi dengan banyaknya pemasok, sedikit pemasok untuk menciptakan nilai transaksi dan produksi yang lebih rendah, integrasi vertikal yaitu dengan mengembangkan kemampuan dalam memproduksi barang yang telah dibeli, menjaga kualitas produk dan meningkatkan modal kerja (Aji, 2019). Strategi alternatif diciptakan dalam pemasaran untuk mengantisipasi ketidakpastian lingkungan yang bertujuan untuk keunggulan kompetitif dengan cara meminimalisir biaya operasi serta perbaikan pelayanan pada konsumen dan kepuasan konsumen.…”