Organ donation in India—A social marketing perspective

Mohan, Geetha; Aswathy, Asokan A.

doi:10.1002/nvsm.1637

Cited by 3 publications

(1 citation statement)

References 101 publications

(143 reference statements)

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“…Social marketing contributed to inducing a variety of beneficial behaviors for individuals and society such as reducing smoking and drinking behavior, drug abuse (Stead et al , 2007), HIV infections (Rimal and Creel, 2008), condom use, environmental protection, healthy eating and anti-violence (Helmig and Thaler, 2010). Over time, donation behavior literature began to rely on this approach as well (Brennan and Binney, 2010) and revealed that social marketing can increase organ (Mohan and Aswathy, 2019) and blood donations (Beerli-Palacio and Martin-Santana, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Individual life events and blood giving

Soliman

Boenigk

2019

JCM

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Purpose Imbedded in the life course paradigm, the purpose of this paper is to investigate which individual life events impact blood donations and to study their underlying mechanisms. Design/methodology/approach By applying logistic regression, moderation and mediation analysis, this paper uses a large sample of N = 5,640 individuals. Findings Experiencing normative life events and stressful life events reduce the likelihood of donating blood, whereas human capital life events enhance the likelihood of donating blood. Specifically, having a child and death of a mother decrease and finishing education increases the probability of blood donations. Locus of control and satisfaction with income are significant underlying mechanisms. Practical implications Social marketing campaigns can use individual life events to focus on similarities between potential blood donors and individuals in need of blood. Blood centers can adopt their services to cater to the changing needs after experiencing individual life events by running mobile blood collecting drives and providing guidance. Social implications Blood centers take an important role in sustaining a healthy society. As the need for blood will increase in the future, a better understanding of blood donation behavior and social marketing contributes to increased donations. Originality/value While previous research looked at collective life events, there is a dearth in marketing and blood literature on the effects of individual life events.

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Section: Literature Reviewmentioning

confidence: 99%

Individual life events and blood giving

Soliman

Boenigk

2019

JCM

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Enhancing Organ Donation: Web-based System for Promoting Awareness with Machine Learning for Optimized Matching

Patil,

Mahamuni,

Patil

et al. 2024

2024 3rd International Conference on Applied Artificial Intelligence and Computing (ICAAIC)

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Barriers towards deceased organ donation among Indians living globally: an integrative systematic review using narrative synthesis

2022

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ObjectivesTo understand the barriers towards deceased organ donation among Indians living globally.DesignIntegrative systematic review using narrative synthesis.Data sourcesCINAHL, Medline full-text, PsycInfo, Scopus, Global Health, Web of Science, and PubMed Central, Indian Journal of Transplantation and Google Scholar.Time period1 January 1994 to 31 December 2021.ParticipantsIndividuals of Indian origin living globally.ResultsEighty-nine studies were included with more than 29 000 participants and quality of the studies were assessed using Joanna Briggs Institute’s critical appraisal tool. Though majority of the participants had knowledge toward organ donation with a positive influence on willingness, the gap between knowledge and willingness was huge, with minimal registration influenced by the complex sociocultural constructs. Various sociocultural constructs such as family, fear and mistrust, religion, and bodily issues play a vital role. Differences were identified in willingness to donate and register between southern and other regions of India. Indian’s organ donation behaviour in other geographical locations differed based on the socioreligious background of the country they lived in such as in Malaysia, Canada and the UK. However, they were collective in decision-making and had complex sociocultural interference irrespective of the country the individual lived which differed only in their next generations.ConclusionThough this study showed the complex relationship, and its influences on organ donation behaviour, lacunae were identified to further understand how such complex interactions determine or inform the behaviour. Also, methodological issues were identified, where this particular population outside India were collectively studied with their neighbouring population which are not homogenous. Studies in India majorly addressed a similar aim using similar methods which produced repetition of studies leading to lack of diversified, wider and in-depth research. Therefore, while this systematic review addressed the barriers toward organ donation among Indians living globally, it also informs various gaps in research and also methodological issues.PROSPERO registration numberCRD42019155274.

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Organ donation in India—A social marketing perspective

Cited by 3 publications

References 101 publications

Individual life events and blood giving

Individual life events and blood giving

Enhancing Organ Donation: Web-based System for Promoting Awareness with Machine Learning for Optimized Matching

Barriers towards deceased organ donation among Indians living globally: an integrative systematic review using narrative synthesis

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